Author, speaker and entrepreneur, Amy Lynch specializes in high-energy, interactive keynotes and workshops that help companies motivate Generations Y and Z, turning them into productive team players. A Baby Boomer herself, she understands the differences between generations as well as the key needs and values that bring us together. She specializes in helping managers appreciate the gifts Y and Z bring to the team, and in training groups to work collaboratively for better bottom line results.

During the 1990s, Amy researched Generation Y (as adolescents) and wrote award-winning books about parenting the cellphone generation. She created Daughters, the newsletter for parents of adolescent girls. American Girl, and later Mattel, bought Daughters, and Amy continued to edit the newsletter until 2003, at which point more than 150,000 families were subscribers. In short, Amy watched closely as Gen Y grew up and documented their growth. Today she brings that deep understanding of the psychology and work ethic of Ys to the workplace. Her forthcoming book is entitled The Parent Trap at Work: How to Manage, Not Mother, the Ys and Zs You Employ.

During her 20 years in business, Amy has:

• Launched a national newsletter and sold it to a Fortune 500 company

• Guided an industry-oriented publication through its successful transition into a thriving lifestyle magazine, increasing circulation four-fold

• Raised investment capital and negotiated distribution agreements with the nation’s largest book distributor

• Created PR campaigns that garnered national coverage and marketing efforts that exceeded industry response rates.

She is the author of the award-winning How Can You Say That? about parent-teen communication; and she is Generation Y columnist for Biz Journals, syndicated to business newspapers in more than 40 markets. Her ideas have been featured in USA Today, the Boston Globe, the Chicago Tribune, the Dallas Morning News, the Washington Post, the Atlanta Journal Constitution and NBC Nightly News, among others.

Business, Teamwork & Teambuilding, Diversity, Negotiation, Human Resources, Generational Issues, Technology, Branding, Communication, Corporate Culture, Sales, Leadership, College, Diversity Topics, Marketing, Social Media,