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Ana Mollinedo Mims      

Reputation, Brand and Business Communications Expert & Advisor

Internationally recognized author, speaker and expert on Corporate Strategy, Reputation and Branding, Cuban-born Ana Mollinedo Mims brings the unique perspective of a seasoned leader who has worked across industries and continents for some of the world's most admired companies.

Mims has appeared on The Today Show, spoken nationally on workplace trends and diversity, and has been widely quoted and featured in publications such as: The Wall Street Journal, Crain’s New York Business, Fortune, Profiles in Diversity Journal, Diversity, Inc., Workforce magazine, Latina Style Magazine and Black Enterprise Magazine.

With over 26 years serving Fortune 500 companies such as Cable & Wireless International, Eli Lily, Monsanto, and Starwood Hotels & Resorts Worldwide, Mims understands how to manage global change, growth and marketplace perception. Equally comfortable with CEOs, boards and employee groups, she is a master collaborator who can build partnerships and alliances, connect strategy to reality and transform innovation into a stronger market presence.She has extensive experience in the external communication and corporate affairs arenas including government and regulatory practices, merger and acquisition communication, marketing and brand management, and crisis communication.  A firm believer in metrics, she knows first hand the importance of return on investment.

Outside the corporate world, Mims has also worked with several nonprofit and minority-based organizations including The Martin Luther King Center in Atlanta, Georgia, where she was the Executive Director responsible for the operations of the Center and managing the intellectual property rights of the Estate of Martin Luther King.

Her first book, Keeping the Faith, received an honorable mention at the International Latin Book Awards. Mims also served as a national spokesperson for theCatalyst study,Latinas in the Workplace: What Companies and Managers Need to Know.   In 2006, Profiles in Diversity named her as one of its “Women to Watch in Business.”

She has served on the Board of Trustees of the Hispanic College Fund, Board of Directors of the Multicultural Foodservice and Hospitality Alliance, the Board of Directors of the Atlanta Convention and Visitors Bureau, the Senior Executive Corporate Board of the US Hispanic Chamber of Commerce, and is an alumna and member of Leadership Atlanta Class 2000. 

Mims has attended the prestigious Harvard Business School Executive Program where she focused her studies on Corporate Board Leadership and Governance. She has also attended the Tuck-SMU Reputation and Branding Program in Singapore where she lives and runs one of the offices of her advisory business. In addition, Mims holds a Bachelor of Science in Political Science and a Bachelor of Arts in Political History from Barry University, as well as an MBA in Finance from Nova Southeastern University.

An avid sailor, Mims has sailed in Australia and throughout the Caribbean.  When she’s on land, she likes to golf, cross-country ski, and if often found on the F1 track in Malaysia behind the wheel of her car. 


Speech Topics

Building Sustainable Brand DNA (Singapore, Singapore)

At the core of every great brand is a unique DNA that can be used to guide its every message and action. With a solid DNA, everything becomes clear. Without it, it is all just guesswork and conjecture. This presentation at the 10th Asian Club Managers Conference in Asia guides the audience through an overview to take the guesswork and conjecture out of creating a solid, sustainable brand DNA for your organization. The session aims to help begin to align your team, your organization, your marketing messages, communications, drive engagement and membership.

Related Links:!AnaMollinedoMims/c1jm/TeamListItem0_hqoxx3es3_0

Women that Lead (Phoenix, Arizona)

Delivered at the Arizona Women's Leadership Forum, the presentation focused on specific leadership qualities necessary to excel in key business positions as women; addressed the notion of whether balance is a reality that can be achieved, and examples given from my own life and career trajectory.

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