Innovation On A Monday Morning

We all avidly read books that strive to illuminate how Apple, Google, Facebook, etc. do what they do. Yet, we return to our offices where the culture is stuck, deadlines are more urgent than ever and Bosses who most definitely have not read the same books.

So, what do we actually DO in order to make ourselves, our impact and our organizations more innovative on a practical basis.

Attendee Results

• Understand how to apply the key principles of design thinking and innovation.
• Know how to apply each key tool in their own lives and careers
• How to map out their organization so to push the right political leaders and silos to get their ideas accepted.

Brand marketing in the Middle East

Profound cultural changes in the Middle East has led to markets opening up as never before. In a challenged world where every business is under pressure, the region is one that is expanding and offer opportunities. Yet do businesses begin? Is it enough to be a leading 'western brand'? Can you treat the entire region as one big market? How can a brand be significant symbol of the changes happening without patronizing?