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Anastasia Soare            

Founder & CEO of Anastasia Beverly Hills

Beauty pioneer, creative visionary and entrepreneur Anastasia Soare is Founder, CEO, and driving force behind Anastasia Beverly Hills, one of the fastest-growing brands in the global beauty industry.

Soare made her name shaping and filling the eyebrows of the rich and famous before launching her own beauty line. In 1990, she introduced a new “brow-shaping” service to clients -- later patented as the “Golden Ratio” method -- that has gone on to become a staple service and enduring new category in modern beauty. Her audience spans the globe and comprises many of its most famous faces, like the Kardashians, Jennifer Lopez, Victoria Beckham and Michelle Obama, who rely on her unique vision of individual beauty to amplify their own. Her gift as an artist is complemented by an ease and grace with customers with whom she connects daily in video tutorials and personal appearances around the world.

Born in Romania, Soare immigrated to Los Angeles in 1989 and got a job in a beauty salon. Three years later, she struck out on her own, and in 2000, launched a line of eyebrow products under the name Anastasia Beverly Hills.

Soare was named to Forbes' "50 Over 50" list and has been featured in the pages of The New York Times, The Guardian, People, Vanity Fair, Vogue, Elle, and Allure, among numerous other publications. She has appeared on such television shows as "The Doctor Oz Show," "The Oprah Winfrey Show," and "America’s Next Top Model."

Soare's belief in beauty’s power to transform extends to her lifelong work for women and children and led to the establishment of The Anastasia Brighter Horizon Foundation, which supports and advances the lives of young adults exiting the foster care system.

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