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Andrew Bailey    

Chief Executive Officer, North America at The&Partnership

Andrew is the CEO of The&Partnership North America, a new marketing communications agency founded in 2013 and rooted in a uniquely integrated, “clients-first” model. In just two years Andrew has tripled the size of the business, added over 100 people and led winning pursuits of major accounts like The Wall Street Journal and TELUS.

Prior to joining, Andrew was Chairman of BBDO’s Proximity North America, one of the world’s largest and most awarded agency networks. He took Proximity from invisible to inspirational, developing successful offices across the US and Canada. His ability to navigate the intersection of brand and digital has made him a leading advisor to some of the world's most prominent brands. He has led and grown relationships with major global marketers including Dow Jones, Visa, P&G, HP, Mars, Campbell's and BlackBerry.

Speech Topics

Managing a new generation of knowledge worker

Companies are still coming to terms with managing Generation Y, the Millennials. Enter Generation Z, a new cohort of talent that will extend and magnify the management challenges associated with Millennials and present entirely new challenges. As Chairmain of Proximity, a company with hundreds of Millennials, Andrew Bailey has first-hand knowledge of the kinds of guiding interests, desires, and life goals that separate Generations Y and Z from their predecessors, and each other. Bailey talks on how to reach, engage, and get the most out of this new breed of knowledge worker.

What Real Time Marketing Really Means

Real time marketing is changing how brands connect with consumers. Through the proliferation of communication technology, advertisers can now connect with their audience, gather responses, and initiate a live conversation. In this case study, Andrew Bailey takes a look at Tide News desk and this past Super Bowl to describe the implications that "real time" has for brands. He delves into the possibilities for how this space will evolve, and how you can prepare your brand, respond to your customers, and succeed in a world of instant two-way communication.

Lean, Mean and Disruptive

Now that mobile technology is a primary source of information, communication, and shopping, how does this change the way consumers make decisions? Andrew Bailey speaks on a number of shifts in consumer behavior, and the impact technology has in how we plan our lives and make purchasing decisions. Through the rise of apps as a means of navigating information, disruptions are being made to standard models of business. Applications disrupt classic industry models by leveraging the space between mobile consumers and the information they need to make decisions. What's more, by locating themselves as gatekeepers between the service and the customers, they are changing the consumer preferences that drive success.

Big Data, Big Buzz, Big Distraction

Big Data is the latest craze, but how do you really use it? Andrew Bailey focuses on the difference between intelligent data, and raw numbers. A big purpose and the right data are more important than big data. You have to know what you are looking for, why it matters, and how you can marry that information to your goals and strategy. Even if big data is a silver bullet, you still need to know where to aim it. Bailey describes the key features of big data and what it can do, but even more importantly he focuses on its limitations. It's a contrarian but smart point of view on the intoxication everyone has with big data right now.

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