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Andrew Harding  

Co-Founder, CEO of Musaic.com & Co-Founder of Nocking Point

Andrew Harding is a pioneering music and media technology executive with over 18 years of experience as an entrepreneur and leader in the industry. As part of a small but influential group of innovators shaping the future of music, media, and content through AI, Harding stands at the forefront of technological advancement in these fields.

As the Co-founder and President of SourceAudio, Harding has developed the industry's premier music content management, delivery, and protection platform. This system is trusted by more than 400,000 music writers, 120,000 music publishers, and global broadcast giants including Netflix and Disney.

In his latest venture, Harding serves as the Co-founder and CEO of Musaic.com, spearheading the first AI music platform that democratizes music creation while ensuring fair compensation for artists and rightsholders. Musaic leverages cutting-edge AI technology and the largest dataset of rights-cleared music, offering both artist protection and worry-free commercial use.

Harding is also the Co-founder of Nocking Point Wines, recognized as the world's largest celebrity-backed DTC winery. He has personally collaborated with A-list talent such as Jason Momoa, Zac Levi, Ashton Kutcher, Mila Kunis, Stephen Amell, and WWE World Champion Cody Rhodes to create and launch unique wine offerings. Through the wine platform, Harding has raised over $2 million for charitable organizations and was honored with the Impact Award at the San Diego International Film Festival in 2023 for utilizing his entertainment-driven platform to support causes in their greatest times of need.

Prior to his entrepreneurial endeavors, Harding held the position of Head of Product for MTV Networks' Entertainment Group, where he oversaw all digital initiatives across multiple channels and brands.

Harding holds an MBA from Washington State University and currently serves as an Advisory Board Member for the Carson School of Business, contributing his expertise to shape the next generation of business leaders. His unique position at the intersection of technology, music, and media makes him a valuable voice in discussions about the future of these industries.

Speech Topics

Harmonizing Innovation and Ethics: The Future of AI in Music and Entertainment

Composing a New Era: Where Creativity Meets Responsible AI

In this thought-provoking keynote, the CEO of Musaic and SourceAudio explores the transformative potential of ethical AI in the music, media, and entertainment industries. Drawing from firsthand experience in building an AI company trusted by global entertainment brands, this talk delves into the delicate balance between technological advancement and preserving the essence of human creativity.

Key Points:

  • The AI Revolution in Entertainment: Opportunities and Challenges
  • Ethical Considerations in AI-Driven Music Creation and Distribution
  • Protecting Artists' Rights in the Age of AI-Generated Content
  • Case Studies: Successful Implementation of Ethical AI in Major Entertainment Brands
  • The Future Landscape: Collaborative Harmony Between AI and Human Creativity
  • Building Trust: Transparency and Accountability in AI Systems
  • Navigating Legal and Copyright Issues in AI-Created Media
  • Fostering Innovation While Upholding Ethical Standards
  • The Role of AI in Democratizing Music Production and Distribution
  • Preparing the Next Generation: Education and Skills for an AI-Integrated Industry

Embracing the AI Revolution: How Creators Can Thrive in the Age of Artificial Intelligence

Harnessing AI: Your Creative Superpower in the Digital Age

The CEO of Musaic and SourceAudio tackles head-on the fears surrounding AI in the creative industries. By showcasing real-world examples and cutting-edge applications, this talk reveals how AI, far from replacing human creativity, is becoming the ultimate secret weapon for forward-thinking artists and creators. Discover how embracing ethical AI can amplify your creative potential, open new artistic frontiers, and secure your place in the future of entertainment.

Key Points:

AI as Your Creative Ally: Reframing the Narrative

  • From threat to opportunity: Shifting perspective on AI in creative industries

The Augmented Artist: Unleashing Creative Superpowers

  • AI-powered tools that expand artistic capabilities and imagination
  • How AI can break through creative blocks and inspire new ideas

Democratizing Creativity: Leveling the Playing Field

  • How AI is making professional-grade tools accessible to all creators

  • Empowering indie artists to compete with major labels and studios Preserving the Human Touch: Ethical AI in Creative Processes

  • Maintaining artistic integrity and authenticity in the age of AI

  • Protecting intellectual property and ensuring fair attribution

The New Creative Workflow: Integrating AI Seamlessly

  • Practical strategies for incorporating AI into your creative process
  • Balancing automation with human decision-making and intuition

Future-Proofing Your Creative Career

  • Essential skills for thriving in an AI-augmented creative landscape
  • Staying ahead of the curve: Emerging AI technologies and their potential applications

The Celebrity Product Paradox: Building a Sticky Recurring Revenue Model

From Star Power to Staying Power: The Celebrity Product Revolution

The co-founder of Nocking Point Wines challenges the common misconception that celebrity-driven products are guaranteed successes. Drawing from real-world experiences and industry insights, this keynote reveals how true staying power comes from a strategic blend of authentic celebrity involvement, razor-sharp product/market fit, and compelling storytelling. Discover how to transform fleeting star power into a sustainable, low-churn business model with sticky recurring revenue. Whether you're a startup founder, marketer, or established brand looking to collaborate with celebrities, this talk provides a roadmap for creating products that resonate beyond the initial buzz and build lasting customer relationships.

Introduction

  • Celebrity-driven products: allure vs. reality
  • The secret to sustainable growth

The Celebrity Product Landscape

  • Evolution of celebrity endorsements and products
  • Successes and failures

Pitfalls of Relying Solely on Star Power

  • Initial buzz vs. long-term sustainability
    • Oversaturation risks

Three Pillars of Sustainable Celebrity Products

  • Authentic Celebrity Involvement
  • Product/Market Fit
  • Compelling Storytelling

Building a Low-Churn, Sticky Recurring Revenue Model

  • Subscription-based offerings
  • Community building
  • Experiences and Activations

Measuring Success and Adapting

  • Key performance indicators
  • Data-driven decision making

Case Study: Nocking Point Wines

  • Journey, challenges, and success strategies

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