Mr. Kennedy is a global leader in food traceability technology, standards, and regulations. He co-leads New Era Partners, a division of iFoodDS, dedicated to assisting companies with the FDA Food Traceability Rule, FSMA 204.

Mr. Kennedy’s prior experience includes three years at the FDA in the Office of Food Policy and Response developing food supply chain traceability and recall systems, public-facing programs, and regulatory policy, including FDA’s Final Rule for Food Traceability and Tech-enabled Traceability, the first core element of the New Era of Smarter Food Safety. At FDA, Mr. Kennedy led the team that developed 21 Forward, used by FDA’s Foods Program to assist with COVID-19 vaccine distribution, monitor the impact of the pandemic on the U.S. Food Supply Chain, and assist with the powdered infant formula crisis response.

Prior to his work at the FDA, Mr. Kennedy led IFT’s Global Food Traceability Center and co-founded FoodLogiQ (acquired by Riverside). He co-convened traceability standards development working groups for GS1, the Produce Traceability Initiative and the Global Dialogue on Seafood Traceability. With Jennifer McEntire, United Fresh Produce Association, Mr. Kennedy edited “Food Traceability from Binders to Blockchain,” published by Springer.

Mr. Kennedy began his career at Accenture in New York City, then helped grow two startups, Clarkston – an early leader in SAP Consulting, and Diba Industries – an innovator in clinical diagnostic precision fluid handling (acquired by Halma, LSE:HLMA). Mr. Kennedy holds an MBA from Duke’s Fuqua School of Business and an A.B. in Economics from Lafayette College.

Food & Beverage, Food, Food industry, Agriculture, Sustainability, Technology, Innovation, Supply Chain Databases & Infrastructure, Data Analytics, Data,