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Andrew Lock  

Best-Selling Author of "Walt Disney's Way"

Andrew is often referred to as the "Yoda of Marketing" - not because of green pointy ears, but because of his enormous scope of his marketing knowledge!

With a background in the entertainment industry, Andrew became the personal manager of TV star Paul Daniels, who’s show featured on prime-time BBC for more than 17 years.

Following that, Andrew moved to the USA, where he developed the popular long-running WebTV show, "Help My Business!" which became the most watched marketing show on Apple iTunes for entrepreneurs. Andrew exposed traditional marketing techniques as outdated and ineffective, and he coined the phrase: ‘Marketing is everything and everything is marketing’ to describe the importance of marketing in every business.

Andrew's savvy marketing expertise has added literally millions of dollars to the bottom line of countless businesses globally. He’s considered one of the finest speakers in the world on the topics of Disney and effective marketing. In addition to authoring and co-authoring more than 12 popular business books, Andrew authored the best-selling marketing book about Walt Disney called "Walt’s Way.” In his presentation at the event, Andrew will show you how you can build a better business by modeling proven strategies from Disney, around sales, marketing, customer service, employee management, and more.

Speech Topics


What Would Walt Do? - 7 Disney Secrets for Delighting Your Customers!

This presentation provides both inspiration and practical strategies for imitating the success of Disney in delivering constant improvement in any business.

How to Disnify Your Business – 7 Magical Business Secrets from Walt Disney

This presentation provides 7 fascinating and practical real world examples of brilliant marketing strategies that were invented by Walt Disney, that can benefit any business today.

Walt Disney's Way: How to Build a Better Business the Disney Way

This presentation is tailored to your business, to provide ideas, inspiration, and fascinating insights into adapting the magic of Disney into any business.

Need Something Else?

Every event is different, and Andrew is often called upon to create a custom presentation, drawing on fascinating and inspiring Disney stories, proven principles, and innovation, to create the perfect blend of Disney inspired magic for your event.

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