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Andy Sernovitz  

Andy Sernovitz, one of the original Internet entrepreneurs, is founder of GasPedal Ventures, an incubator for Internet startups.

 He is a Visiting Scholar at the Wharton School of Business, where he teaches the world's first MBA course on Internet Entrepreneurship, and is President Emeritus of the Association for Interactive Media (AIM), the world's largest association of Internet companies.

A highly sought-after speaker, Sernovitz customizes each speech to the unique needs of the audience, creating an involving and relevant program that delivers actionable suggestions and strategies.

Sernovitz also provides discreet consulting services to prominent Internet companies and select start-ups, including MyPoints.com, Politics.com, Experian, and Hitachi. He specializes in affiliate marketing and rainmaking, using the many contacts and confidences he gained at AIM.

Speech Topics

Consumers in Control: Word of Mouth, Consumer Respect, and Marketers Learning to Live With It.

A higher-level talk that addresses trends in marketing and consumer-generated media, with more focus on the broader phenomenon and less on the specific tactics. Word of mouth marketing is becoming the most important, most effective, and most ethical way to promote your company. The rise in consumer control of the media, blogs, and social networks is changing advertising forever. Andy will talk about how this phenomenon has happened -- and what we all need to do to keep it happening. Learn how to make word of mouth part of your corporate philosophy and how to do it the right way. Become part of the movement and evangelize honest word of mouth. We all win when businesses learn that they make more money by earning the respect and recommendation of their customers.

Ethics in Word of Mouth Marketing.

When your company participates in blogs, message boards, and MySpace, there are specific ethical rules you need to understand to stay out of trouble. Andy will give you the understanding and guidance you need to ensure that your word of mouth programs are always honest, that your brand is protected, and that your company is never embarrassed.

Word of Mouth Marketing

5 Simple Tactics. Ideal for general audiences, or anyone who is interested in hands-on, practical lesson about how to make word of mouth marketing work. Learn specific strategies to engage with consumers and generate positive word of mouth about your brand. Learn the 5 steps to starting an impactful, effective, sales-driving campaign. --Finding the right people to talk about you (influencers and evangelists) --Giving them something to talk about (viral email, samples, buzz, and more) --Creating tools to make it easier for them to talk to each other (blogs, discussions, tell-a-friend forms) --Participating in the conversation --Tracking and measuring results

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