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Angie Hicks created Angie's List in 1995 in Columbus, Ohio, in an effort to provide homeowners with a convenient way to find reliable and high-quality local service companies.
She started going door-to-door, recruiting members and collecting reviews from friends and neighbors. Those initial efforts blossomed into a resource that collects about 40,000 reviews a month from more than 2 million paid households in 200-plus cities across the United States and Canada, covering more than 720 categories of service ranging from home improvement to health care.
Angie is a nationally known consumer expert who has issued calls for action in several areas, including health problems caused by lead paint, radon and mold. She has alerted consumers to attempts to gag them from freely discussing customer service experiences and home improvement safety. She is also a strong advocate for accountability and fairness in the consumer ratings and reviews niche.
In addition to her role as Chief Marketing Officer of Angie’s List, Angie is a sought-after guest on national news programs and regularly contributes consumer news and commentary to local and national news outlets.
She serves on the DePauw University Board of Visitors and is a co-founder and past member of the Board of Directors of The Governor Bob Orr Indiana Entrepreneurial Fellowship Program, which provides a two-year fellowship at an Indianapolis-area business to graduates of Indiana colleges and universities or Indiana residents.
Angie earned her MBA from Harvard Business School and a bachelor’s degree in economics from DePauw University, in Greencastle, Ind., which named her a 2007 Distinguished Alumni for Management and Entrepreneurship. The Indiana Commission for Women named her a Torchbearer Award winner in 2009, in recognition of her entrepreneurial accomplishments and for providing a positive example of the influence women have on their community and the state of Indiana.
Angie, her husband and their children live in Fishers, Ind.
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