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Anindya Ghose          

Foremost Authority on the Mobile Economy; Digital Marketing & Big Data Expert; NYU Stern School of Business Professor

Anindya Ghose is the Heinz Riehl Chair Professor of Business at New York University's Stern School of Business and the Director of the Masters of Business Analytics program at NYU Stern. Ghose is a foremost authority on the mobile economy, big data, and digital marketing.

He has been a Visiting Professor at the Wharton School of Business. He serves as the Chief Data Scientist of 3TI World in China, Scientific Expert with Cornerstone Research and Scientific Advisor to OneVest in the United States. In 2014 he was named by the blog Poets and Quants as one of the Top 40 Professors Under 40 Worldwide and by Analytics Week as one the Top 200 Thought Leaders in Big Data and Business Analytics.

He has consulted in various capacities for many leading Fortune 500 firms on realizing business value from IT investments, internet marketing, business analytics, mobile marketing, digital analytics, and social media. He has published more than 75 papers in premier scientific journals and peer-reviewed conferences and has given more than 200 talks internationally. He is a frequent keynote speaker in executive gatherings and thought-leading events globally. He is a winner of the NSF CAREER award and has been awarded 14 grants from Google, Microsoft, and several other corporations.

His research analyzes the economic consequences of the Internet on industries and markets transformed by its shared technology infrastructure. He has worked on product reviews, reputation and rating systems, digital marketing, sponsored search advertising, wearable technologies, mobile commerce, mobile advertising, crowdfunding, and online markets. He also plays a senior advisory role to several start-ups in the Internet space. He has been interviewed and his research has been profiled numerous times in prominent media outlets including BBC, CNBC, The Wall Street Journal, NPR, The Economist, The New York Times, and Forbes.

Before joining NYU Stern, Dr. Ghose worked in GlaxoSmithKline, as a Product Manager in HCL-Hewlett Packard, and as a Senior E-Business Consultant with IBM. He has a B. Tech in Engineering from the Regional Engineering College (NIT) in Jalandhar, and an M.B.A in Finance, Marketing, and Systems from the Indian Institute of Management, Calcutta. He received his M.S. and Ph.D. from Carnegie Mellon University's Tepper School of Business.

Speech Topics

The New Competitive Advantage: Big Data and Business Analytics

Business analytics is the intersection of business and technology, deeply embedded in a culture of data. As a strategic asset, business analytics offers many organizations new opportunities for competitive advantage. How should organizations be thinking about data-driven decision-making? What is Big Data, anyway? And when do firms need it and when can they do without it? The digital economy is complex, and offers more questions than answers. Anindya Ghose helps firms navigate the complicated and unknown, including what happens in a world with an abundance of data? How can you establish a business analytics culture within your organization? How would your strategy change if you could test your decisions using data? Could business analytics create new business opportunities? How can one develop a deeper understanding of what business analytics means in today’s world of Big Data?

The Future of Business: Thriving in the Digital Economy

The emergence of the internet has drastically changed various aspects of an organization’s operations. Some traditional marketing strategies are now completely outdated; others have been deeply transformed, and new digital strategies are continuously emerging, spurred by the unprecedented access to vast amounts of information about products, firms and consumer behavior. From Twitter to Facebook to Google to Amazon to Apple, the shared infrastructure of IT-enabled platforms are playing a transformational role in today’s digital age. The internet is now encroaching core business activities such as new product design, advertising, marketing and sales, creation of word-of-mouth and customer service. It is fostering newer kinds of business models. Traditional businesses have always been about the 4Ps: Product, Price, Place, and Promotion. Professor Ghose delves deep into helping organizations win in the digital economy by showing how the digital revolution has transformed all of the above, augmented with the 5th P: Participation by consumers.

Digital Marketing Strategy and Analytics: How Businesses Can Benefit

How should firms be thinking about digital marketing? What are the challenges faced by firms adopting digital media? How they should resolve issues surrounding advertising investments and attribution? Anindya Ghose answers these questions and shares best practices for businesses. While there will be sufficient attention given to top-level strategy used by companies adopting digital marketing, he also dissects digital analytics-oriented tools and how they make organizations more intelligent in the ways they conduct business in the digital age. Measurement plays a big role, emphasizes Professor Ghose. Thriving in such a digital-centric environment requires the understanding and leveraging of the major mega-trends of today, such as digital attribution, social listening, Big Data and the social-graph for external and internal business innovation. Based on the composition of the participants, he can speak about how specific firms can create a comprehensive digital marketing plan and execute it. He can also discuss how to create omni-channel (offline-online) synergies.

How to Win in the Mobile Economy

The mobile economy is reaching a global tipping point. It’s the massive mobile shift developers have been working toward, marketers have been hearing about and brands have been anticipating – mobile is the future of business and that future is here. If you are responsible for branding, marketing or advertising decisions, Anindya Ghose will help you prepare for and capitalize on it.

Drawing from his forthcoming book, TAP: Forces that Shape the Mobile Economy (MIT Press), Professor Ghose discusses why it is time to seize the opportunities created by the global prevalence and dependence on smartphones. Drawing on extensive research in the U.S., Europe and Asia, and a variety of real-world examples from many other countries in the world, his insights will empower you to tap into nine forces shaping the mobile economy, show you how to resolve consumer behavioral contradictions and delight consumers all at the same time with a mobile strategy. Through his TAP framework, he demonstrates the true power behind mobile marketing: the influence it wields over shoppers, the behavioral and economic motivations behind that influence, the lucrative opportunities it represents, and how organizations can start to rethink their marketing strategy based on these insights.

Whether you’re marketing products or services in telecom, retail, banking, ecommerce, healthcare, manufacturing, hospitality or any field, Professor Ghose will expand your current understanding of how mobile is shaping the digital economy, how to leverage the nine forces and especially what the future of mobile looks like.

Big data, Internet marketing, Business analytics, Mobile marketing, Digital analytics, Social media, Digital marketing, Wearable technologies, Digital advertising, Crowdsourcing, Crowdfunding, Internet Economy

He has consulted in various capacities for Berkeley Corporation, CBS, Dataxu, Facebook, NBC Universal, OneVest, Samsung, and 3TI China, and collaborated with Alibaba, China Mobile, Google, IBM, Indiegogo, Microsoft, Recobell, Travelocity and many other leading Fortune 500 firms on realizing business value from IT investments, internet marketing, business analytics, mobile marketing, digital analytics, social media, and other areas. He has published more than 75 papers in premier scientific journals and peer reviewed conferences, and has given more than 200 talks internationally. He is a frequent keynote speaker in executive gatherings and thought leading events globally.


Bose Closing Of Brick-And-Mortar Stores Is Expected To Boost Profits
Says Anindya Ghose, Heinz Riehl Chair professor of business at NYU and director of the NYU Stern master of science in business analytics program, “My sense ...

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