Anita Krohn Traaseth is a Norwegian business executive and author. She is the CEO of Innovation Norway, the Norwegian Government's official instrument for innovation and development of Norwegian enterprises and industry.

Traaseth started her career as a trainee in IBM Norge in 1996. She joined the Norwegian division of Hewlett-Packard (HP) in 2009 and in 2012 she became the first female Managing Director running a country in Scandinavia for HP. She was the former CEO of the commercializing company Simula Innovation and was director of strategy in DNV Software between 2002-2005. She has been a board member of KLP and since 2013 elected President of HP EMEA (Europe, Middle East, Afrika) Women's Council.

She has been voted one of the top Young business talents in Norway 2003, ranked amongst top 40 Leader potentials across business, politics, and science in Norway 2009 and received the awards for the best female leader in the ICT industry in Norway 2012, Oda-awards. In 2013 she received the Social Media Personality of the Year Award from Kampanje.

Traaseth's professional interests include innovation, digitalization, and next-generation leadership challenges.

Norway, Oslo, Norway, Business, Business Leadership, Women in Business, Business Growth, Innovation, Female Leadership, Transformation, Management, Change, Leadership, Technology, Futurism, Staffing & Outsourcing, Strategic Planning, Corporate Strategy, Competitive Strategy, Startup, Sales, Blogging, Social Media, Teamwork & Teambuilding, Inspirational,