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Anne Beiler    

Founder of Auntie Anne's Pretzels; Passionate About Encouraging Women to Live Authentically & Share Their Stories

Anne Beiler began twisting pretzels in 1987 to support her husband's vision of offering free counseling services in their community. What started as a single farmer's market stand grew into Auntie Anne's, the world's largest hand-rolled soft pretzel franchise.

Beiler's journey towards success began years before she rolled the first pretzel when she and her husband experienced any parent's worst nightmare – losing a child. This loss propelled Beiler into years of darkness, depression, and despair, but out of her pain came purpose and the desire to persevere toward personal and professional success.

Beiler is among an elite group of women who have founded national companies in America and is among an even smaller group that has owned an international franchise company. She was named one of America's 500 Women Entrepreneurs by Working Women and Entrepreneur of the Year by Inc. Magazine. Many television shows have featured Beiler's Entrepreneurial insights and personal story, including ABC's Hit Series Secret Millionaire, The Oprah Winfrey Show, Good Morning America, ANDERSON, and Food Court Wars. Her story is highlighted in numerous publications, including Huffington Post, Fortune Magazine, Inc Magazine, Guidepost, and Nation's Restaurant News. Beiler also received honorary doctorates from Eastern College and Elizabethtown College.

Beiler sold Auntie Anne's in 2005 and authored "Twist of Faith," a revealing look inside her life and business. She followed up that book with, "The Secret Lies Within," which provides an inside-out look at trauma and how to overcome it through sharing your story. In 2022 she released a leadership book called "Overcome and Lead."

Today, Beiler speaks to audiences worldwide, inspiring people with her authentic stories and life experiences. Her mission is to help women overcome the pain, blame, and shame of their past by sharing their stories so they can lead with purpose.

Speech Topics

A New View of Confession

Anne Beiler has discovered a new view of confession that is rooted in grace, not guilt. Freedom, not fear. In this talk, Anne speaks about the power that comes from breaking our silence, sharing our past with one another, and living a lifestyle of confession. Throughout this inspiring and engaging talk, Anne shares candidly and authentically about her own past, which is tainted with the loss of a child, sexual abuse, and many years of pain, blame, and shame. It was only when she began opening up about her secrets that she found freedom, forgiveness, and a purpose greater than herself. Anne’s message will encourage the audience to find their voice and set themselves free from the darkness in their own lives.

The Power of Purpose

The world has a list of what you need to be successful. Anne had none of those things.

But what Anne did have – a great product, amazing people, & a purpose bigger than herself – became her recipe for success. Out of those, purpose became the most important ingredient in her life.

In the Power of Purpose, Anne reveals the inner workings of growing up Amish to building the world’s largest pretzel franchise, all while coping with devastating personal heartbreak & despair.

She shares about how the discovery of the three things she had, helped to overcome the three vital business elements she didn’t have, & how purpose can give you overcoming power, a position of influence, & people that will be loyal to the cause.

Ideal for Business Audiences | Leadership Conferences | Business Conventions | Universities


Secret Millionaire: Anne Beiler of Auntie Anne's Pretzels
On the season premiere of ABC's Secret Millionaire "Anne Beiler: Baltimore, MD" - Auntie Anne's Pretzels founder, Anne Beiler, travels to Baltimore, Maryland ...
Auntie Anne's: Soft pretzels out of hard times - Jul. 8, 2013
When Anne Beiler bought a stand in a weekly Pennsylvania farmers' market, her ambitions were modest. The founder and CEO of Auntie Anne's started the ...

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