Ann Newland is the General Manager - Head of Content Commerce & Integrated PR at Wayfair, specializing in Creator Marketing, Content Commerce/Affiliates, and Media Partnerships. In this role, she leads a team in orchestrating omnichannel campaigns across the Wayfair brand portfolio: Wayfair, AllModern, Joss & Main, Birch Lane, Perigold, and Wayfair Professional. She is passionate about brand building, connecting with audiences, and using digital marketing as a catalyst to drive revenue and customer growth.

With a wealth of experience across consumer, business-to-business, beauty, technology, health, and consumer packaged goods, Newland has successfully driven business results for renowned brands such as IBM, Starbucks, Procter & Gamble, Walmart, LEGO, Sony, Adobe, and Johnson & Johnson. A master at combining strategic thinking with creative magic, Newland excels in growing market share for established brands through the power of influential creators. Her expertise spans the entire influencer programming process, from outreach and recruitment to impact analysis. Her work has won multiple industry accolades, including the 2023 Titan Award for Best Influencer Marketing Campaign and the 2023 Vega Award for Best Social Media/Influencer Marketing Campaign.

SXSW, Public Relations, Marketing, Branding, Social Media, Digital Marketing, E-Commerce, Content Creation, Business, Business relationships, Digital Media, Strategic Leadership