In 2012 post retirement Adams took to social media to share his humor and creativity with fans and instantly his pictures and videos went viral on Instagram, Twitter, Facebook, and YouTube. His hard work paid off and in that same year Adams began co-hosting the Chicago Bears magazine styled show Inside The Bears. Soon following other door open up for him to entertain, he landed an analyst job for the Big Ten Network’s Tailgate Show in 2015. He stars on a segment entitled Spice Versus where Adams travels to all the schools over the Big Ten and challenges their top athletes.

Adams made his national television debut co-hosting ABC’s The Great American Baking Show in 2017 with Ayesha Curry, in that same year he launched Spice Adams Productions LLC. Adams has also appeared alongside Dwayne “The Rock” Johnson in 3 episodes of HBO’s Ballers, and an episode of Comedy Central’s Detroiters with Sam Richardson and Tim Robinson.

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