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Anthony Larrisey    

Principal & Creative Director at Industria Creative

Anthony Larrisey founded Industria Creative, an award-winning, full-service Experiential Marketing agency, as a result of his passion – translating brands into multi-media experiential platforms.

Clients include American Express, Bacardi Dior, FX, Fendi, Google, Jay Z, L’Oréal, Vanity Fair, Vogue, and YouTube, among others.

Most recently, Industria Creative launched its Diversity Marketing division, developing campaigns focused on the LGBTQA+, Hispanic, African-American and Asian-American audiences.

“We’ve never subscribed to the ‘one size fits all’ approach to marketing – our world is an ever-evolving marketplace, and it’s our responsibility to embrace and celebrate all cultural backgrounds” says Larrisey. Diversity Clients include Corzo Tequila, HBO, D’Ussé Cognac, and Old Navy among others.

Anthony is a regular contributor to American Express OPEN and often speaks on behalf of Industria’s Clients to media outlets including the TODAY Show, the New York Times and Advertising Age.

Fueled by his love for the industry, Larrisey leads workshops in Experiential Marketing and Creative Development at NYU within their Division of Programs in Business. He’s also a guest speaker and panelist on Luxury Marketing at Fordham University.

Prior to launching the agency, Larrisey was a free agent, managing campaigns for myriad brands. He was also a talent handler for the legendary Patti LaBelle.

Anthony established his foundation in brand marketing and image development at integrated marketing agencies FCB (Interpublic Group) and Ogilvy & Mather (WPP Group).

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