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Anthony Shop  

National Digital Roundtable Chairman, Social Driver Co-Founder, LGBT Business Leader

In an era of digital transformation and disruption, Anthony Shop is a refreshing optimist and proven innovator in the field of digital and social media. As a convener, entrepreneur and educator, Anthony champions a digital mindset to create bottom-up strategies that unleash the energy in people. He has demonstrated that by putting people before technology, organizations can achieve results that seemed unimaginable a few short years ago. His digital services firm, Social Driver, was named the “7th fastest growing agency in the United States” by The Agency 100 and the “#1 LGBT-Owned Business” by The Washington Business Journal.

Anthony is Chairman of the National Digital Roundtable, the premier convener of digital innovators, leaders and policy shapers. Through his off-the-record roundtables and public forums in partnership with premier NGOs, educational institutions, and embassies, Anthony has developed an innovative perspective that transcends industries and borders. His views on digital thinking and trends have been featured by the BBC, CBS, Bloomberg, and Al Hurra, and at conferences across the globe.

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People Are The New Channel

21st century tools won’t work if your organization is stuck in a 20th century culture. Gone are the days of distributing brand messages through a series of marketing channels. In today’s world, people are the new channel, empowering all of us to write our own stories and connect in ways that used to be unimaginable. Companies positioned to win in the digital revolution have three things in common: They put people at the center, helping them write their own real-time autobiographies rather than interrupting them. They innovate, rather than imitate what their competitors are doing, creating opportunities in the board room, war room and show room. And finally, they embrace the culture of today by aligning strategies and tactics with audience insights and behaviors.

Driving Your Social Strategy In An Era of Convergence

The media landscape has been forever upended. Digital natives—the Millennial generation, and now, Gen Z—elude brands and confound marketers. The convergence of paid, earned, shared and owned media have resulted in new approaches that don’t fit neatly into the silos of traditional marketing plans. Winning marketing campaigns require a digital mindset to create bottom-up strategies that unleash the energy in people. Through real stories and actionable insights from leading brands, Anthony will demonstrate how to connect with your audience by understanding and reacting to what motivates them. You will learn how optimizing content across platforms, such as Facebook, Twitter, LinkedIn, Instagram and Pinterest, using proven frameworks, including “The 6 E’s of Engagement.” (This session can be offered as a hands-on workshop with breakout sessions.)

Fighting False News: Strategies To Combat Digital Misinformation

In the digital era, information travels instantaneously—including misinformation, disinformation, and yes, fake news. Increasingly, the public doesn’t know whom to trust, as politicians discredit traditional media, influencers give credence to false rumors and our own friends and family unknowingly spread untruths. Incorrect information can damage brands, complicate natural disasters and even sway elections. This talk will explore how leading organizations – ranging from Coca-Cola and the Government of Sweden, to the American Red Cross and Goodwill International – are successfully fighting back.

China: Digital Revolution or Revolutionizing Digital?

We are living through the digital revolution. No industry, government or community can escape how technology has transformed the way information travels, people communicate and business is conducted. How does this global phenomenon manifest in China? On one hand, the country's language, culture, government and technology ecosystem are vastly different from those of the United States. At the same time, both peoples are grappling with many of the same issues, such as how digital technology can make our lives better despite new distractions, and how to ensure that fast-moving information is trustworthy. Does China represent the future, or is it an unrecognizable, parallel reality? Most importantly, is the global digital revolution changing China, or is China revolutionizing the world's digital landscape?

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