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Antoni Lacinai      

The Workplace Communication Expert

Antoni Lacinai is a keynote speaker, author, and an executive coach on Workplace communication. He is at the cross-point of Leadership, Customer focus and Employee engagement.

Lacinai delivers keynotes with high energy and high clarity. The keynotes are filled with inspirational insights and strategies, but also concrete tips on how to lead, serve and collaborate better. All this to have a more motivating work life and get better results.

Lacinai was nominated as “The international speaker of the year” in Finland 2022. In 2019 he came in 3rd place at the Swedish championship of Storytelling, and he has also been voted one of the most popular speakers in Sweden the last four years. His TEDx talk has been an inspiration to more than 200,000 viewers.

Lacinai is an author and co-author of 13 books on communication, a regular columnist at leadership magazines and is interviewed on national TV and media.

Before his career as a keynote speaker, Lacinai worked in the IT/telecom industry in various leading positions, within sales and marketing, from 1990. Lacinai lives in the south of Sweden where he spends most of his time with his family and friends between assignments. He also debuted as a novelist in 2020. He loves to create illustrations for his keynotes, songs to his friends and business blueprints to his customers . He has a unique way of making complex matters simple. A perfect excuse to never learn more than four chords on his guitar…

Speech Topics

World Class Customer Meetings

In a famous IBM study, 80% of the companies claimed that they had a better customer service than average. Only 8% of their customers agreed…

Building trust and giving excellent customer experience have never been more important. Still, many companies fail. Go to a trade show and see how the stand staff behaves. Go to a retail store or a hotel and see how the staff act. Contact a customer service department and complain about something. Very soon you will find out if this is a great customer centric business or if there is a no-can-do, low-ceiling company culture.

This keynote can be tailored to salespeople, marketing, managers, trade show personnel, retail stores personnel and customer service people.

In Antoni’s keynote, you will get insights on:

  • Why bad customer service is a sign of bad leadership
  • The power if first impressions
  • A uniquely simple customer conversation formula when speaking to customers.
  • 20 Communication insights and tips for better customer communication.
  • The three ways to build rapport with a client
  • The three levels of listening.
  • Why sympathy is bad, and empathy is good.
  • Why you should talk value instead of features
  • How to get a commitment from a client
  • How you keep things simple, not stupid
  • Why PowerPoint is a real downer
  • Why you end up with only two kind of customers if
  • you give awesome – or really bad – service.

This can be a main stage keynote or a breakout session. The audience can be sales reps, customer service, booth personell at a trade show, or leaders with customer interactionMarketing.

Set goals! Get goals! Have fun!

How to set meaningful goals and boost motivation

Maximizing performance with meaningful goals

Goal psychology reveals that if you set a proper goal you will increase your performance by 15-30%. That is a lot! But what is a proper goal and how come so many people are afraid of goals, tired of goals or simply confused by what a goal really is?

It is time now to elevate your game and set goals, get goals and have fun during the journey.

In Antoni’s keynotes, you will get insights on:

  • Why so many people don’t like goals
  • Three different kind of goals
  • A unique goal setting model for high performers
  • An effective motivation formula
  • 7 motivational boosters

This can be both a main stage keynote and a breakout/workshop session. The audience are people who want to be inspired to work with goal setting that make sense.

Employee Engagement - Your communication determines your results

We know that employee engagement overall is too low in many countries. A minority feels really motivated and engaged, happy to come to work and perform at their best. On the other end of the scale you have the saboteurs who spread their poison and make everyone around them feel miserable. They will decrease the overall productivity by a third if they are left to their own actions. In this keynote you will get:

  • Why teams and organizations get stuck on the wrong level of engagement

  • What the best teams do to outperform the rest.

  • Where Gallup is right – and wrong – in their analyses of employee engagement

  • Why your brain needs a green light to be productive, creative and constructive

  • The three superpowers of communication and how they are real game changers

  • Up to 20 Communication insights and concrete tips

Hybrid leadership and hybrid workplaces - Welcome to the best of both worlds

We are not going back to anything. We are going forward. Hybrid workplaces are here to stay and most organizations realize that if they must force people back to the office, something is deeply wrong.

In Antoni’s keynotes, you will get insights on:

  • The six challenges of hybrid leadership – according to a study of more than 500 leaders across the world conducted by Antoni Lacinai

  • The cost and the gain of poor and great engagement

  • Why hybrid workplaces can give you the best of both worlds

  • 12 tips for awesome hybrid meetings

  • Why self motivation and self leadership is key in a hybrid setting

  • The do’s and dont’s of hybrid leadership

  • The three superpowers of communication

You get the team you de-SERVE - Communicate as a leader

Out of 55 criteria of employee engagement, 37 is due to the closest managers behavior You matter! You influence more people and the way you communicate will make a bigger impact than most of your team members. Great communication leads to higher motivation, performance and ultimately a better result. As a leader you want to communicate with high energy, empathy, and clarity, both online and on-site. The latter is even harder. Antoni has to date asked almost a thousand managers of the challenges with virtual leadership

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