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Antonia McCahon    

Global Digital Acceleration Director, Pernod Ricard

A digital marketing pioneer, Antonia’s current mission at Pernod Ricard is to accelerate the Group's digital transformation across functions – with a specific focus on leveraging data to get closer to the consumer for value generation. In 2001, Antonia joined the FullSix Group, where she became managing partner leading work with L'oreal, P&G, Coca Cola and Sanofi on digital, e-commerce and datasmart marketing projects. Before joining Pernod Ricard, Antonia worked with marketing services start-ups, and became an independent consultant working with clients including Mars, Danone and Puig.

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