[email protected]
Aparna Bharadwaj
Global Consumer Strategist
Aparna Bharadwaj is a student of global consumer behavior and a lifelong marketing and sales practitioner. Currently, she is a Managing Director and Partner at Boston Consulting Group and leads BCG's Center for Customer Insight globally, with teams in more than 50 countries. She cares about understanding consumers at the deepest level and believes they are often a silent, but critical, stakeholder in major business decisions. In particular, she is fascinated by the diversity this world has to offer. She seeks patterns among consumers around the world -- in how they feel, what they believe in and how they make trade-offs when they buy things.
Bharadwaj comes from a variety of upbringings, spending her childhood in Iran, her teenage years in India and working life in India, the US and ASEAN. This gave her an appreciation of global cultures and connections across boundaries. Currently based in Singapore, she works with clients across various consumer industries, bringing more than 20 years of experience in growth strategy, customer analytics, consumer insights, route to market, sales and distribution excellence, operational excellence and portfolio analysis. Prior to BCG, she held several leadership roles at Coca-Cola, including brand management, sales, insights and trade marketing.
Related Speakers View all
Rich Kizer & Georganne Bender
Global Retail Thought Leaders, Consumer Anthropologi...
|
|
R "Ray" Wang
Founder of Constellation Research, AI Expert, Author
|
|
Nimisha Jain
Market Research & Consumer Insight Expert; Global Le...
|
|
Karuna Rawal
CMO at Natures Fynd; Former President & Groupe Clien...
|
|
Joe Hirsch
Managing Director of Semaca Partners & Author of "Th...
|
|
Harish Shah
The Singapore Futurist
|
|
Scott Shellstrom
Creativity Innovator, Award Winning Creative Directo...
|
|
Louis-Philippe Loncke
Explorer, Motivational Speaker, Entrepreneur, Manage...
|
|
James Citrin
Partner, Spencer Stuart & Author on Leadership and C...
|
|
Kelly McDonald
Nationally Recognized Expert & 4X Bestselling Author...
|
|
Maryam Banikarim
Managing Director, Fortune Live Media: Most Powerful...
|
|
David Allison
Human Values Expert & Keynote Speaker; Author of "Th...
|
|
Keith Lubner
Executive Vice President, Head of Training & Consult...
|
|
Dacia Coffey
CMO at Fractional; Marketing Strategist; Branding, D...
|
|
Kelli Richardson-Lawson
Emmy Award-Winning Founder & CEO of the JOY Collecti...
|
|
Dr. Michael Time
Inspirator, Motivator, Educator, Trainer, Philanthro...
|
|
Marcus Chan
Founder & President of Venli Consulting Group
|
|
Sylvain Duranton
Management Consultant & Global Leader of BCG GAMMA
|
|
Sarah Beachler
Speaker, Writer & Head of Global Consumer Insights a...
|
|
Nadya Okamoto
Social Entrepreneur, Branding Expert & Founder of PE...
|