Ariel Kaye's professional journey began in the advertising and brand development sector in New York, where she honed her skills for a decade. The insights she gained into consumer purchase behavior and public interests in comfort, quality, craftsmanship, and social responsibility led her to create a brand that encapsulates all these values - Parachute. Based in Los Angeles, she launched this home essentials brand in 2014, initially as an online-only, direct-to-consumer company that primarily focused on offering high-quality bedding for sound sleep.

Under Kaye's leadership, Parachute has grown exponentially, extending its product range beyond bedding to cater to essentials for all rooms in the home. The brand's expansion was not limited to its product portfolio. It also saw geographical growth, with brick-and-mortar locations springing up across the country, thus marking a significant milestone in the company's journey. Parachute has been featured in esteemed publications such as "The New York Times," "The Wall Street Journal," "Domino," and "Vogue."

Equipped with her vast experience in brand development and her successful venture with Parachute, Kaye has been a participant in several high-profile speaking opportunities. These include Fortune's Most Powerful Women Summit, Create & Cultivate, and Fast Company's Innovation Festival. Furthermore, she has penned her insights into making a house feel more like a home in her book, "How to Make a House a Home."

Home & Garden Personalities, Home & Decor Branding, Women in Business, Business Growth, Creativity, Creative Thinking, Marketing, Technology, INBOUND, Business Leadership, Female Leadership, CEO, Authors, Corporate Responsibility, Sustainability,