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Arif Gursel
Business & Technology Strategy Speaker; CEO of The 8genC; Advisor; Investor; Former Executive leader at Google, Netflix, Salesforce, Microsoft
Arif Gursel is a creative and technical executive who effortlessly transitions between left- and right-brain duties, showcasing his adaptability and versatility. He is currently the founder and managing director of 8genC (pronounced 'agency') Inc., a dynamic agency that empowers influential content creators, brands, technology companies, and high-net-worth entertainers. Through fractional leadership and strategic executions, the agency captures new opportunities in the rapidly expanding creator economy.
Mr. Gursel's influence transcends borders, as evidenced by his multiple global roles at Fortune 500 companies such as Microsoft, Salesforce, Netflix, and Google. He was the global head of YouTube Music & Premium product partnerships and a global partnership leader at Netflix, where he fostered international relationships with other large enterprise companies. His extensive product and business development career, which began as a software engineer at Microsoft, working on Xbox and culminating in leading global media & entertainment partnership strategy at Microsoft, is a testament to his international reach and impact.
After a long and successful career at Microsoft, where he shipped numerous impactful products in various roles, including engineering, product management, and business development, he graduated from the Executive MBA program at The University of Chicago's Booth School of Business, where he was the youngest member of an international cohort. Upon completing his MBA, he ventured into the startup ecosystem as a multiple-time founder, early-stage advisor, and investor.
Mr. Gursel's investments are not passive but driven by his active involvement. He is a general partner at Unified Capital, a VC firm investing in Seed to Series-A startups established in 2024. His specialization in technology strategy, creative direction, and business development for enterprise and venture-backed companies is a testament to his commitment. He also leads music, film, and fashion ventures through his holding company, VIBEHEAVY Inc., and its subsidiaries, which he founded in 2012.
Speech Topics
The 8 Must-Haves for Building Valuable Products and Services
Many entrepreneurs (regardless of type of business) don’t anticipate and plan for their success or know how to tap into resources to help them scale. They get past the “idea at the kitchen table” stage and feel a huge sense of momentum. Yet, often they freeze or worse yet all their hard work goes down the drain from a lack of preparation for the next phase (building a team, raising capital, transitioning their role, thinking strategically vs. tactically, etc).
Build, Buy & Partner: Different Ways to Scale Your Product or Service Offering
This talk explores the difference between product management and product partnerships. The goal is to empower entrepreneurs and product development professionals to think strategically about when to develop a solution or partner with other companies to unlock unique value. While product managers work through the trade-offs of prioritizing feature development, product partnership professionals live at the intersection of business development and product management. They are often tasked with product growth through partnerships, leading to feature development rooted in partnership integrations to drive product growth. In this talk, we explore various models, including white-labeling, grey-labeling, affiliate, and referrals, the various revenue models enabled by each, and their pros and cons.
Plugging Leadership Gaps to Get Your Next Round of Funding
Rarely do you find a startup with a balanced founding team! Either it skews towards super technical founders who need more business and sales experience, or the founding team skews towards heavy business acumen with limited technical expertise and experience leading technical teams. In this talk or panel, we discuss the core skills founders should have or add to their team to ensure all aspects of execution are firing on all cylinders.
MVPitch: New Venture Prototyping: Design Is Cheaper Than Development
In the early stages of bringing a new product or service to market, people often rush through or ignore entirely proper UX research and UI Design. In this talk, the speaker will discuss validating a product idea without writing a single line of code. Through deep design and prototyping entrepreneurs can test their product or service ideas with their target consumers while validating the product, marketing, and sales personas to uncover friction and objections to adoption before building your product. With a complete design, you also have the byproduct of a better roadmap for development to utilize best and execute your development goals.
More Topics:
- Developing Products That Live at The Intersection of Tech, Culture and Commerce
- AI's Impact on The Creator Economy and Creative Landscape
- AI Tools To Inspire and Accelerate Creative Expression and Monetization
- Health and Wellness
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