Asad is the Founder and CEO of The Unmistakables - a marketing & communications consultancy made up of minorities. In 2018 he set up the business to help brands make campaigns that are more representative of society. Before starting up Asad led accounts and teams at leading agencies for Expedia, Freeview, Microsoft, HSBC and Netflix with a brief stint in-house at Triptease, a travel technology start-up. Asad also volunteers as the Director of Communications for Pride in London - London’s third largest one day event and one of the biggest LGBT+ events in the world. In 2017 he was named one of PR Week’s 30 under 30 rising stars and in 2018 he was named an influential LGBT+ Icon and trailblazer by The Dots.

LGBTQ, Gay Rights, Gay Activism, Gay Marriage, Muslim, religion, LGBT Awareness Month, LGBTQ Voices Diversity & Race, Diversity Topics, Immigration, Inclusion, Inspirational, Motivation & Inspiration,