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Barbara A. Davis  

Barbara Davis is founder and CEO of Whitaker Davis Associates, a company offering services in multicultural sales and marketing strategies, coaching and performance enhancement.

Over the years she has had the privilege of working with many businesses, associations, and industry groups, speaking, coaching, and delivering programs in the areas of multicultural selling and marketing, performance enhancement, change management and communication skills. Having spent almost a quarter of a century at MetLife, she combines personal experience and emphasis on "profit-oriented benefits for designing and delivering programs that enhance performance, increase productivity, and expand sales and profits.

Educated at Spelman College, Atlanta, Ga., Barbara is also certified in leading edge human performance technologies. She is highly regarded as an expert on human potential, the art of rapport, and personal and professional development. Her clients regularly retain her services for breakthroughs in employee communications, enhanced performance, and increased productivity. Her specialties include providing sales and marketing "magnets" and support for sales professionals and marketers who want to increase their commissions and bottom-line profits by attracting minority markets.

Listed among Who's Who in Women of the World, Barbara is a dynamic, entertaining, and motivational speaker and seminar leader. Her enthusiasm, ability to educate, motivate, inspire, and communicate with people of all backgrounds gives her many opportunities to speak and deliver seminars throughout the country. She is the author of two books CONFIRM CONFIDENCE, and YOUR WINNING PRESENTATION, numerous articles, various audio cassette programs, and special reports.

Barbara is former host of a monthly TV cable program entitled, MAKING CHANGES, and has appeared as a guest on CNN Financial News Network. Some organizations benefiting from her services include MetLife, Prudential, Skadden, Arps, Slate, Meagher & Flom LLP, Allstate, The Staten Island Botanical Garden, Bell South, NASA, Wisconsin Department of Tourism, Professional Pest Control Association of New York State, The Manhattan Job Service Employer Committee (JESC), Business and Professional Women's Association, The Professional Woman Network, African American Women on Tour, Clemson University's Professional Development for Women, to name a few.

Barbara is on the faculty of American Women Economic Development (AWED), a member of Staten Island, N.Y. Rotary, Soroptimist International, past member of the Ethnic Marketing Council of the American Marketing Association, Sales and Marketing Executives, and an active member in the National Speakers Association.

On a personal note, Barbara considers her family most important of all along with her easy-going pet cat Rogue. She loves the Ballet (watching, that is). She also loves to golf, and would like to have a round with you, if you're up to it.


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