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Barbara Lippert    

MediaPost Editor-At-Large; Expert on Advertising, Marketing and Women's Issues

MediaPost Editor-At-Large Barbara Lippert covers the intersection of pop culture, advertising, and marketing. She often speaks and appears on TV as an expert on advertising imagery.

Lippert was for many years the award-winning author of the Adweek Critique, where she took a close and incisive look at ad campaigns, reviewing it much as a movie or book critic would while placing it in the larger context of pop culture. She pioneered the form when she started writing a weekly critique for Adweek in 1986. Since then, she has examined ad imagery through many lenses, especially gender.

She was the on-air advertising contributor to the CBS Morning News, and later appeared weekly as an advertising and media commentator for FNN and CNN's "Biz Buzz." Over the years, she's been interviewed by such media godheads as Oprah, Charlie Rose, Bill Moyers, Dan Rather, Morley Safer, and junior godhead Anderson Cooper. From time to time she's has also been a regular on National Public Radio's "All Things Considered" and "Weekend Edition."

Lippert has written on media, women's issues, and pop culture for a variety of publications, including the The Washington Post Outlook section, Newsweek, Vogue, Glamour, Self, Allure, and The New York Times Arts and Leisure section. In 1994, she became a contributing editor to New York Magazine, where she penned cover stories on iconic women including a Martha Stewart profile entitled, "I'm Martha and You're Not." She wrote the Image column for New York Magazine from 1997-1998.


“Does She Or Doesn't She?” Ad/Culture Guru Barbara Lippert ...
Barbara Lippert of will be a keynote speaker at this year's M2W® Conference, analyzing the trends of advertising to women in the last 50 years.

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