Winning Business Lessons

In his book, BARACK, INC.: Winning Business Lessons of the Obama Campaign, Libert presents the Obama campaign as an inspiring business case study of exemplary leadership values and winning tactics that can beat even the toughest competitors.

The keynote presentation is an inspiring, educational experience that offers even the most seasoned corporate executives essential new leadership skills for honing their business acumen and successfully navigating today’s competitive landscape. Filled with innovative techniques and practical ideas, this keynote teases out the best business insights from the three pillars of Obama’s successful campaign strategy using illustrative stories of pioneering companies that have employed similar strategies with miraculous results:

Going Social: Become a Social Entrepreneur

Fortune 500 companies such as Proctor & Gamble are using social networking to create new products, and innovative companies such as Zappos.com and Comcast are embracing social media to improve customer service and better engage their audience. The real question is how can it work for your business?

In Going Social, Barry Libert presents business case studies of not only social media successes, but of leadership values and winning tactics that can help you beat even the toughest competitors.

Filled with innovative techniques and practical ideas, this keynote highlights the business insights, leadership and the value of social relationships using real-world examples.

Build your Brand: Stay focused and consistently on message to build a strong brand Empower your People: Use the power of social technologies to increase brand visibility, empower your team, and support your constituents Produce Results: Embody the change that you believe in and want to see in others Winning Business Lessons

In his book, "BARACK, INC.: Winning Business Lessons of the Obama Campaign," Libert presents the Obama campaign as an inspiring business case study of exemplary leadership values and winning tactics that can beat even the toughest competitors.

The keynote presentation is an inspiring, educational experience that offers even the most seasoned corporate executives essential new leadership skills for honing their business acumen and successfully navigating today's competitive landscape. Filled with innovative techniques and practical ideas, this keynote teases out the best business insights from the three pillars of Obama's successful campaign strategy using illustrative stories of pioneering companies that have employed similar strategies with miraculous results:

Be cool: Stay focused and consistently on message to build a strong brand

Be social: Use the power of social technologies to increase brand visibility, empower your team, and support your constituents

Become the change: Embody the change that you believe in and want to see in others

Developing a Social Workforce Strategy

Barack Obama's winning use of social software and online communities in his bid for the US presidency also provides valuable lessons that all companies and their leaders can apply to empower and inspire their workforce, increase productivity and innovation, and generate strong financial results.

Best Buy, Cisco, and Ace Hardware are already successfully employing social strategies to transform their learning and communication and their decision-making and information-sharing processes in ways that have dramatically improved their business processes and financial results.

This strategy session helps leaders from all types of companies evaluate their social readiness by examining winning companies already using today's social software and online communities to achieve their goals.

Developing a Social Enterprise Strategy

A new type of leader is emergingone who embraces change, attacks age-old challenges with bold new solutions, and recognizes that leadership is as much about listening and collaborating with people as it is about making hard decisions. The overwhelmingly positive response to this leadership style is also a reflection of our increasingly social world.

Companies such as Nike, Procter & Gamble, ABC, and Prudential are using social software and online communities to listen, collaborate, enhance their training, and develop new marketing communications to attract and retain their customers.

Libert helps audiences from all types of companies evaluate their organization's social readiness by examining winning companies already using todays social software and online communities to achieve their goals.

SCORE: Test Your Company's Social Readiness (Workshop)

The SCORE Assessment helps you evaluate your company's social readiness to become a social enterprise. SCORE is based on five integral components: Social, Co-creation, Open, Rewards, and Emotional Awareness (SCORE).

This test assesses these five criteria on two dimensions: community and communication. SCORE evaluates both the scope of the community, as well as community interactions including the mediums and content of communication. After completing a series of questions, SCORE will diagnose one of sixteen prescriptions. SCORE logic and design will also be overviewed during this hour.

Going Social: Can it Work for Your Business?

A Going Social keynote presentation is an inspiring, educational experience that offers even the most seasoned corporate executives essential new leadership skills for honing their business acumen and successfully navigating today's ever-changing social landscape. Filled with innovative techniques and practical ideas, this keynote highlights the business insights, leadership and the value of social relationships using real-world examples.

Each keynote presentation is researched and geared specifically to your organization and its industry. Keynote sessions are 60-75 minutes in length and can include a Q&A segment as well as supplemental workshops.