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Beau Lotto      

Neuroscientist, Entrepreneur & Author of "Deviate"

Dr. Beau Lotto is a neuroscientist and world-renowned expert in perception. His research explores the ways in which we experience the world through our own versions of reality. As Beau puts it, "the brain never sees the world as it actually is, only the world that is useful to see." By illuminating these principles of perception he has helped individuals and companies transform their approach to creativity and innovation.

Beau is a three-time main stage TED speaker. He has spoken at the G8, Google’s Zeitgest, Wired, Oslo Freedom Forum, Big Think and contributed to the BBC, National Geographic, Netflix and PBS.

Beau is also the founder of the world’s first neuro-design studio, Lab of Misfits. Part lab, part creative studio, Lab of Misfits takes a disruptive approach to research, partnering with brands to blend science, art and performance to explore pivotal principles in current culture. Their "experiential experiments" invite consumers to engage with brands and offer brands science-backed insights that foster innovation.

Previous and current Lab of Misfits partnerships include: Cirque du Soleil (awe and wonder), L’Oreal (empowerment), The Charles Koch Institute (tolerance), BCW Public Relations (insight) and The London Science Museum (curiosity).

Beau's latest book, Deviate: The Science of Seeing Differently, explores the surprising science of creativity and unveils the unexpected relationship between perception, reality and innovation.

Speech Topics

How do organizations adapt in an ever-changing world?

To succeed in an increasingly uncertain world, businesses needs to know how to adapt and find solutions to questions that haven’t been asked yet. Through an engaging keynote format, Beau introduces principles in behavioral and perceptual neuroscience that help companies discover what lives at the heart of change and successful innovation.

HOW BRANDS CONNECT WITH CUSTOMERS

A brand that delights its audience while creating insight into an essential human value is more creative, has more loyal customers, and generates lasting, authentic impact in the world. Beau Lotto’s presentation is based on work that his neuro-design studio Lab of Misfits has been doing for years, which is helping brands deepen their authenticity by enabling and measuring the impact of their purpose in the world. Beau will explain how to unpack the keys to creating customized, immersive brand experiences that will evolve your brand to build genuine and long-lasting relationships with your key audiences.

PERCEPTION & LEADERSHIP – A MASTERCLASS

In a more intimate format designed for leadership teams, departments, and smaller groups, Beau Lotto shows leaders how to create a framework to lead others into uncertainty. Anything interesting begins with doubt – with not knowing. Learn to celebrate that uncertainty, ask questions, search and discover – the foundation of all progress and breakthroughs. Science can teach participants how to lead better and create an environment that fosters creativity and innovation by understanding the role of perception in every aspect of their lives. Beau provides the group dozens of new ways to think differently about their challenges and successfully innovate, adapt, and build effective teams.

THE POWER OF DOUBT: PERCEIVE – ADAPT – THRIVE

How can we adapt and thrive in times when the ground beneath us is shifting? We begin by questioning the beliefs and assumptions that drive every single one of our actions, decisions, and behaviors. The idea is to find solutions to questions that haven’t been asked yet. Learning to maintain a healthy dose of doubt about what we perceive – keeping our assumptions in check – is crucial. In this completely original, game-changing presentation, neuroscientist Beau Lotto, known worldwide for his groundbreaking work on the subject, uses hard science to open minds and help audiences see the world and themselves differently. His engaging use of images and videos will have people shaking their heads in disbelief – unable to reconcile what they’re seeing with what they thought to be true. Beau’s stunning, interactive, fun presentation will equip people to challenge their own assumptions and beliefs and come away better able to innovate, collaborate, lead, and adapt to new realities. This presentation is an ideal conference kick-off – providing powerful, positive, creative context that sets a tone for the content and collaboration that follow.

News

Beau Lotto: Optical Illusions Show How We See
A blue sky is a contradiction: the sky at night is devoid of colour, so why during the day does the world seem to be shrouded in a blanket of blue?

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