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Becky McCray  

Retail store owner and cattle rancher

You've watched the changes over the last several years: You can see the technology changing, you've felt the economic change, and you sense the change in society. In that chaos, there is a larger pattern: the world is much more like a small town now. Once you know that, you can see the way forward, the same way successful small town businesses have been moving for decades.

When the whole world seems like one small town, small towns are the learning lab, and small town entrepreneurs hold secrets to business survival. That's the message I bring to you and your group: Small Town Rules. It's also the message of my book with Chicago entrepreneur Barry Moltz.

For Large Companies##

Small Town Rules help compete for local customers, while being bombarded by inbound messages from consumers and fans, while also coping with drastic changes in revenue.

For Small Business Owners

The Small Town Rules come straight from the challenges and successes of my own small business, where there is no room to hide.

For rural audiences

You'll hear best practices and examples that work in small towns today. The best of our wisdom confirms what rural audiences already know, but maybe weren't sure about. It's validation that our experience is valuable.

For people all over, hungry for a return to business on a human scale, this is timely wisdom that's suddenly back in fashion.

My successes and my failures help me connect deeply with people. These topics come from my own experience using new technologies in my own businesses: a retail store, a cattle ranch, and Tourism Currents (teaching social media marketing to tourism professionals). I don't just talk about business, entrepreneurship, tourism and rural issues; I live them.

My speaking experience comes from over 100 events ranging from my own rural community up to international audiences in the U.K. and Australia: entrepreneur conferences, business groups, small town conferences, tourism associations, economic development associations, social media groups and chambers of commerce. Teaching hundreds of classroom hours on computer and business subjects for adult students prepared me to lead useful and entertaining sessions.

I love to do creative and interactive sessions. I also can do flipped sessions, where the bulk of the material is delivered online in advance. That saves the in-person time for the most important part: the discussion about how to make this work.

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