Bela Bajaria is an Indian-American businesswoman and media executive. During the COVID-19 pandemic, Bajaria joined Netflix as an executive overseeing all of their English and vernacular Original content.

Upon graduating from university, Bajaria accepted a position with CBS in 1996 as an assistant in the movies and miniseries department. As an assistant, she read all of the scripts and spent hours in CBS' basement videotape library studying old films. She left CBS shortly for a management position at Warner Bros. Television Studios but returned in 1997 as a director. By the end of the 1990s, Bajaria was promoted to vice president and then senior vice president of movies and miniseries in 2002. However, when Television films began to decline, she requested a move to CBS' production studio to develop cable shows. She joined Universal Television as executive vice president in 2011 and shortly thereafter became president of the studio.

Bajaria joined Netflix in 2016 as head of unscripted and international content, and during the COVID-19 pandemic was promoted to overseeing all of their English and vernacular Original content. In the same year, she was ranked 43rd on Fortune's Most Powerful Women list. Finally, in 2022, Bajaria was ranked one of TIME 100's most influential people.

Business, Business Leadership, Women, Female Leadership, Women in Business, Indian Heritage, Television & Film, Netflix, Media Professionals, Entertainment Industry, Broadcasting, Diversity, Entertainment Culture,