Ben Chodor Headshot
Report a problem with this profile
[email protected]

Ben Chodor  

Dynamic speaker & moderator on Technology, Digital Media, Digital Health, mHealth, Social Media, Data, Start-Up, OTT & Streaming Media

BEN CHODOR Entrepreneur – Executive – Communicator – Technologist - Digital Health - Digital Media Expert

Ben joined Sherpa Digital Media as an Investor, Board Member and C0-CEO of Sherpa’s West Coast and East Coast Professional Services division and Studio operation’s. Ben brings over 25 years of experience as a global leader in the world of on-line video and production.

He was most recently, Co-Founder & Ceo of Happtique of mobile health start-up & Founder of Stream57 a leading corporate streaming media company, and former Global head of Streaming & Virtual Events at InterCall, Ben Chodor was the tireless driving force behind the innovative streaming media & virtual events team. Ben has spent his career pioneering online communications through interactive and streaming content, and founded Stream57 on his wealth of experience merging the healthcare, financial services, streaming & technology fields. After selling his company to the InterCall/West corporation in December 2009, Ben was leading the development arm of streaming media, online technologies and virtual meetings space with his energetic and incomparable passion for technology, he was truly creating the future of interactive streaming & virtual communications. He was the driving force in acquiring Unisfair a leading Virtual Event company. His goal was to integrate Intercalls best of breed streaming technology with Unisfairs technology to create the best and largest Virtual & Streaming Media Events organization in the world.

Ben joined Happtique as it's CEO & Co-Founder and believes that mHealth is a key to the future of Healthcare and Happtique had positioned itself as the true game changer, in the efforts to connect providers, patients and technology. Ben is also a highly sought after mHealth, Technology & Digital Media, speaker and moderator, Ben has presented at major conferences around the country and has had the honor of testifying before the United States Congress.

Ben also hosted mHealth Zone Live, (www.mhealthzone.com) a weekly radio show that showcases the latest on mHealth apps and technology. Launched in 2012, mHealth Zone Live has had over one million listeners and was a top 300 show on Blogtalkradio. As well, Ben is very proud to serve as a mentor for Blueprint, a startup accelerator based in NYC, and as an advisor to several healthcare and digital media companies and start-up’s. He is also a co-founder & investor in Clopsi a company that is about doing more with your photo’s, in the Consumer, Enterprise and Healthcare space. He is also an Advisor to VoiceBase, Quality Reviews and a Board Member to Electric Slide. He also is a contributing writer @ Entrepreneur Magazine.

He splits his time living in New Jersey & New York City with his wife, Julie, and their twins, Rachel and Zachary. Ben is avid reader and fitness & yoga nut, who wakes up most morning about 4am in order to check emails and get his workout in before his day begins.

Videos


Video_thumb
Moderating a Panel on Digital Media
added over 5 years ago
Video_thumb
VideoInk Interview
added over 5 years ago
Hqdefault
Speaking Before Congress
added over 5 years ago
Hqdefault
Moderator - Health Innovation Panel
added over 5 years ago

Speech Topics


Digital Health

Digital Media

Start-Up's

Creating a company Culture

How to syndicate your Content and Company

Creating Video for your Enterprise

News


Entrepreneur Magazine - Leverage Video to Cut Through the Crowdfunding Clutter

Whether you’re looking to fund the next big startup or just a really great potato salad, crowdfunding is an essential tool for entrepreneurs to raise funds. Last year the global online crowdfunding industry raised about $5.1 billion for thousands of businesses and startups in need of cash.

Kickstarter, Indiegogo or any of the “traditional” platforms can help you stand out in front of potential and existing consumers. Newer, equity crowdfunding campaigns serve a different purpose. The rewards (equity in a company) are distinct and clear. You can raise your business profile and gain new investment in your business with either, if you leverage these platforms correctly.

Related: 8 Ways to Optimize Your Video Content and Improve Your SEO

With widespread use comes good and bad tactics to get crowdfunding campaigns noticed. A common mistake is a poorly produced video to promote the campaign. The video that accompanies the main business pitch is one of the first things that potential investors see. This is a crucial tactic to get right. I was recently told by an executive at a major crowdfunding site that campaigns with great videos tend to get 300 percent more investment than those without.

You can increase the amount of funds that you raise by following a few basic tips. First, the video should deliver your company’s core message. Highlight your management team and your company’s unique value propositions. You should offer a bird’s-eye view of your company with the creative and entrepreneurial angle of Shark Tank.

Your video needs to capture and share the most important aspects of your company and showcase why it deserves to be funded – in less than two minutes. Make sure it answers a few questions that buyers and investors will likely have:

  1. Why is this startup important to the industry it’s in? Include your unique selling points.

  2. Who are you? Buyers and investors want to back a company and a management team they believe in.

  3. Who is your audience? This is key. Video is one of the most personal mediums. Speak directly to your core audience.

  4. What is the product/platform, and how does it work? You have give folks a clear understanding of how your product works if you want them to back it.

  5. How will investors benefit from backing your project? If you are using a “traditional” crowdfunding site, this answer is usually pretty simple and rewards-based. Remember, consumers want great perks that matter to them. For newer, equity crowdfunding campaigns, answer the questions above and emphasize your solid business plan.

Related: 3 Tricks to Create Premium Video Content on a Budget

But one great video is not enough. When the campaign has gained traction, promote it through additional digital marketing and PR tactics. Additional video expands your original content to highlight your company’s footprint while keeping your existing core audience engaged.

I believe that we’ll see more companies, from Fortune 500 brands to startups, begin to leverage video for more of their external communications, particularly investor relations. That includes first-blush exposure from being on an equity crowdfunding platform to ongoing, video-based earnings calls.

As technologies for video production and distribution change, startups and small businesses can capture and produce cost effective yet high-end, quality video that was once reserved for big budget companies. The video that you create can be distributed on desktop, mobile and now into your living room with the explosion of players entering the Over The Top (OTT) space.

Companies that want to be seen as an upcoming industry disruptor should lean on video as a means to gain a supportive bandwagon of consumers, investors and fans. It’s a genius tool to gain traction and cut through the clutter.

Related Speakers View all


More like Ben