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Ben Parr          

Award-Winning Journalist; Expert on the Science of Capturing Attention; Silicon Valley Insider

Ben Parr is an award-winning entrepreneur, author, investor, and journalist. He is the author of the best-selling book Captivology: The Science of Capturing People’s Attention — named the top marketing book of 2015 by Strategy+Business Magazine and Small Business Trends. He is the Co-founder and Chief Marketing Officer of Octane AI, the marketing automation platform for Messenger and messaging apps. He sits on the board of directors of the non-profit Samasource and sits on the advisory boards of Lufthansa Airlines, AngelHack, LeadIQ, and Ustream (acquired by IBM).

Previously, Parr was a General Partner at DominateFund, an early-stage venture capital fund where he led investments in Ubeam, Shots, Mingyian, and other startups. Before that, Parr was Co-Editor and Editor-at-Large of Mashable, where he wrote 2,446 articles on social media and technology, managed Mashable’s editorial team, and interviewed business leaders from Ashton Kutcher to Mark Zuckerberg. He also served as Columnist and Commentator for CNET.

For his work, Parr was named one of the Forbes 30 Under 30, one of the top ten tech journalists in the world by Say Media, one of the top 10 Internet of Things experts by Inc. Magazine, and a disruption fellow of the TriBeCa Film Festival. He has been featured in a variety of media, including ABC News, MSNBC, CNN, CNBC, NPR, Fox News, USA Today, Financial Times, Harvard Business Review, The Wall Street Journal, Forbes, and The New York Times. He is a graduate of Northwestern University, majoring in Science in Human Culture and Political Science. He is based in San Francisco, but remains a die-hard fan of the Chicago Bears.

Speech Topics

How to Change the World through Entrepreneurship

From Google Glass to Teleporters: How Technology Is Going to Change the World in the Next 5, 10, 20 and 50 Years

Getting Attention for Your Brand or Product: What Triggers Consumers?

The Science of Attention: Actionable Advice on How to Make You and Your Ideas More Captivating


Silicon Valley 'Bubble' Reflects On Role In Trump Era : NPR
Silicon Valley has been soul searching since the election last month. Tech entrepreneur Ben Parr tells Scott Simon that collaboration with Washington is needed ...
Ben Parr Launches "The Tech Caucus"
Author, entrepreneur, and silicon valley insider Ben Parr launched his newest experiment, The Tech Caucus. This weekly newsletter polls the tech industry's leading investors, entrepreneurs, journalists, and execs to find out what's on the collective mind of the tech's leaders.
7 Tips From Author Ben Parr's "Captivology" On Grabbing Digital ...
In today's information-overloaded society, attention is the modern currency, says Ben Parr, author of new book Captivology. And since getting that attention is ...
Holding You Captive: Why Jingles Work in Advertising
Ben Parr is in the attention business. The journalist-turned-entrepreneur-turned author is offering his take on what cuts through the media clutter in the book Captivology:...
The truth about driving under the influence of Google Glass | The ...
CNET contributor Ben Parr argues that using Google Glass shouldn't be banned from our highways. Read this article by Ben Parr on CNET News.

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