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Benoit Garbe  

Brand Strategist, Managing Director at Millward Brown Optimor

Benoit Garbe, vice president of Millward Brown Optimor, leads key global brand strategy assignments and ongoing business development initiatives. He and Millward Brown Optimor are long-time collaborators with Jim Stengel, going back to Jim's tenure as global marketing officer at P&G. Most recently, Benoit has been working closely with Jim on his book, "Grow: How Ideals Power Growth and Profit at the World's Greatest Companies."

Having previously worked on the client side, Benoit lends a depth of perspective and insight into the client experience. He advises clients on how to grow their businesses and transform their organizations through branding, with an expertise in portfolio management, brand architecture, brand-growth strategy, licensing and brand valuation in the context of measurement and analytics.

At Optimor since 2007, Benoit has supported companies such as Gucci, Microsoft, Pepsi, P&G, Ritz Paris, Mayo Clinic and Vodafone.

Prior to his current role, Benoit was the global strategic planner for American Express at Ogilvy & Mather. He held various positions in brand management and strategy at Nike, Louis Vuitton Moet Hennessy and Diageo. He has been a guest lecturer at Columbia University and a speaker at numerous conferences on the topic of brand-value creation.

Benoit holds an M.B.A. from Harvard Business School and a B.A. in marketing from Ecole Superieure de Commerce de Lille in France. While French is his native language, he also is fluent in English and conversant in Spanish. Benoit lives in Brooklyn, New York, with his wife and young son.


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