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Bernadette McClelland        

Sales Leadership Expert, Inspiring Storyteller & Author of "SHIFT and DISRUPT" & "The Art of Commercial Conversations"

Born in New Zealand, citizen of Australia, and now resident of the USA, Bernadette McClelland’s journey is one of resilience, reinvention, and impact. Overcoming bankruptcy and being bedridden for a year, she turned adversity into a global platform for transformation, helping leaders and teams navigate their own version of disruption with courage and conviction.

A dynamic keynote speaker and executive coach, McClelland empowers leaders, sales teams and organizations to turn potential challenges into breakthrough outcomes. She’s recognized by the US Government as being in the top 1% of global sales leaders, has been a Tony Robbins breakout speaker at his ‘Unleash the Power Within’ event setting a record for company sales as well as coaching his Elite and Platinum clients for Asia Pacific.

She is the author of six books, including ‘SHIFT and DISRUPT: Stop Selling Widgets. Start Selling Wisdom’ and ‘The Art of Commercial Conversations’, two having been endorsed by Brian Tracy. Her insights on Deliberate Disruption integrate neuroscience, leadership evolution, and real-world experience, equipping audiences with strategies to transform complexity into clarity and challenges into growth.

McClelland mentors Harvard MBA students, mentors the incarcerated inside the walls of Colorado’s maximum-security prisons, and also mentors Australian and New Zealand businesses expanding into the USA. She’s been named a Top LinkedIn Voice, voted one of the 50 Top Keynote Speakers by Top Sales World and has been invited to speak at sales and leadership conferences in 12 countries on 4 continents.

In her personal life, she is happily married to her husband Tim, is the proud mother of two and grandmother to three little girls. Having personally experienced being on welfare a decade ago, her Deliberate Disruption framework equips leaders with actionable strategies to turn uncertainty into opportunity, leveraging courage, conviction, and choice.

Speech Topics


Deliberate Disruption: Because Bouncing Back Doesn’t Cut It and Resilience Isn’t Enough

In a world of constant change, waiting for something or someone to disrupt us is no longer an option. Bernadette’s ‘Deliberate Disruption’ framework empowers leaders and teams to initiate change faster and on their own terms by leaning into Identity, Intentionality and Integration when adopting the following five principles:

- They Buy Your Conviction Leadership starts with unshakable belief in yourself. This certainty radiates energy, compelling others to follow. Your conviction is your currency, driving decisions and action.

- Harness the ‘Who’ By focusing on the right people and leveraging their strengths, leaders can inspire change and create greater impact.

- Get Gutsy In times of change, indecision can be fatal. Make bold decisions, trust your head and your intuition and take action to keep momentum on your side even when unsure.

- Own It and Bring It! This principle ensures leaders step up, bring the best of themselves to the table, and drive meaningful results with confidence.

- Bouncing Back Doesn’t Cut It Resilience alone is not enough! Getting to embrace antifragility will enable you to thrive under pressure and turn adversity into an opportunity for immediate growth and results.

The Outcome? Transformed businesses, changed lives, shifted mindsets, deeply felt experiences and results.

‘Deliberate Disruption’ isn’t just a concept, it’s a strategic imperative. This keynote will unravel the transformative power of intentional change, guiding CEOs, sales leaders and sales teams to possibility and potential by encouraging them to invite change in, sit it down and listen to what it has to say.

Commercial Conversations: The Intentional Way To Drive Business Growth In Times of Disruption

Intentionality Trumps Intention. Learn how to replace tired sales tactics with values-driven leadership conversations that deliver long-term business success. Expect bold insights, powerful stories, and disruptive strategies that challenge the status quo and equip you to lead your commercial conversations differently with the following five principles.

  • Stop Selling Widgets. Start Selling Wisdom. Replace old-school sales pitches with authentic connection to inspire action and spark long-term results.

  • Break the Rules. Embrace Conviction. Rewrite the narrative by questioning outdated beliefs, reframing possibilities, and redefining what success can be.

  • Own Your Outcome. Own Your Income. Lead with purpose and clarity, redefining negotiations, money and value in order to let buyers buy so they don’t feel they have to buy.

  • The Buyer’s Lens or Your Biased Lens. Go beyond numbers. Shift perspectives to create lasting impact, build mutual trust, and drive meaningful business growth.

  • Be Bold. Break the Mold. Lead smarter. Sell differently. Use powerful conversations to overcome challenges, inspire action, and future-proof your business with the ultimate outcome of all.

The Outcome? Sales. Disrupted. Teams that influence with purpose, lead with intention, and drive sustainable business growth through conversations that count are the ones that will drive revenue, increase margins and sell a difference.

Deliberate Disruption (Workshop)

Because Bouncing Back Doesn’t Cut It and Resilience Isn’t Enough keynote can be turned into a one to three-hour workshop.

Commercial Conversation (Workshop)

The Intentional Way To Drive Business Growth In Disruptive Times keynote can be turned into a one-hour to one-day workshop

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