Logo
Bernadette McClelland Headshot
Report a problem with this profile
[email protected]

Bernadette McClelland        

Sales Leadership Expert, Inspiring Storyteller & Author of "SHIFT and DISRUPT" & "The Art of Commercial Conversations"

Bernadette McClelland believes that if you are not deliberately disrupting the way you think, feel, or act, then someone or something else will do it for you or to you. A standout Australian speaker now residing in Denver, Colorado, Bernadette is known for her inspirational insights, humor, and compelling style.

McClelland has secured million-dollar deals in corporate Australia and is recognized by the US Government as being in the top 1% of sales leaders globally. She is endorsed by Harvard University as a current MBA sales coach and was a breakout speaker at Tony Robbins' 'Unleash The Power Within' event, where she set a company sales record. Brian Tracy has endorsed two of her sales leadership books. Despite facing the challenges of being bedridden throughout 2009, she proudly survived illness and bankruptcy. Bernadette was named a Top 50 Keynote Speaker in 2019 and 2020 by Top Sales World and was recognized as a Top LinkedIn Voice in 2024. She is listed as one of the Top 35 Most Influential Women in Sales by Sales Hacker. Bernadette also serves as a mentor for the University of Colorado (Leeds School of Business) and the Colorado Global Landing Pad, supporting Australian and NZ businesses expanding in the USA. Additionally, she mentors and volunteers with maximum security prisoners in Colorado's State Penitentiary, focusing on their personal transformation and entrepreneurship program.

An author of six books on sales and personal leadership, her latest book is 'SHIFT and DISRUPT: Stop Selling Widgets. Start Selling Wisdom.' Other notable works include 'The Art of Commercial Conversations,' 'The First Sale Is Always To Yourself,' 'When You're Going Through Hell, Keep On Going,' 'The 25 Fatal Sales Mistakes,' and 'Smash Through Your Sales Barrier.'

In an environment of accelerated mental health challenges, top talent turnover, and reduced market share, Bernadette is an excellent choice to inspire your audience. Her engaging, yet practical keynotes leave audiences energized and more capable of redefining their personal leadership impact, as well as that of their teams and the wider community.

On a personal note, Bernadette is the luckiest wife in the world to her husband Tim, a proud mother of two adult children, Danielle and Matthew, mother-in-law to Yasmin and David, and Nana B to three little girls, Grace, Bonnie, and Luna.

Speech Topics

DELIBERATE DISRUPTION: Because Bouncing Back Doesn’t Cut It and Resilience Isn’t Enough

MESSAGE: Helping you and your team shift from hesitation and uncertainty to intentional and decisive action AUDIENCE: CEOS | Leaders | Sales Teams | Associations | Franchises

In a world where change is the only constant, ‘DELIBERATE DISRUPTION’ isn’t just a concept, it’s a strategic imperative. This keynote will unravel the transformative power of intentional change, guiding CEOs, sales leaders and sales teams through the following principles:

  • Embrace The Courage of Conviction – Initiate change proactively to drive market innovation.
  • Cultivate Antifragility – Go beyond resilience and view challenges as growth opportunities to thrive in uncertainty.
  • Harness Collective Wisdom – Utilize ‘who’ not ‘how’ to unlock collaboration and success.
  • Make Decisive Decisions – Commit to choices boldly and trust your intuition to lead.
  • Invest in Identity and Ownership – Lead with a clear sense of self and full accountability.

KEY TAKEAWAYS - The premise of this keynote is simple – if leaders and sales teams do not disrupt the way they think, feel, and act, then someone or something else will do it to them or for them. In today’s world of constant distractions and information overload, deliberate self-disruption demands the courage to follow your heart and the conviction to break free from both external pressures and your own self-imposed limitations in order to achieve the outcomes you deserve.

  • Bernadette introduces her ‘Deliberate Disruption’ framework, grounded in three core principles: Identity, Intention, and Iteration.

  • She weaves her own journey within these principles, demonstrating how you can redefine your path and inspire change. Her story highlights the importance of cultivating a baseline of courage and conviction, urging you to embrace challenges with determination, drive performance, and lead with purpose. It encourages leaders to take calculated risks, inspire others, encouraging you to invite change in, sit it down and listen to what it has to say.

The outcome: Transformed businesses, changed lives, shifted mindsets, deeply felt experiences and results.

Deliberate Disruption (1-3 hours)

DELIBERATE DISRUPTION: Because Bouncing Back Doesn’t Cut It and Resilience Isn’t Enough keynote can be turned into a one to three-hour workshop.

Related Speakers View all

More like Bernadette