Bernardo Huberman is an HP senior fellow and director of the Social Computing Research Lab at HP Laboratories, which focuses on methods for harvesting the collective intelligence of groups of people in order to realize greater value from the interaction between users and information. Huberman’s main research focus is on the relationship between local actions and the global behavior of large, distributed systems. Areas of exploration include distributed knowledge, social organizations, and the economics of attention. Much of Huberman’s research has concentrated on the World Wide Web, with an emphasis on the dynamics of its growth and use. This work helped uncover the nature of electronic markets, the detailed structure of the Web, and the laws governing the way people surf for information. One of the originators of the field of ecology of computation, Huberman recently published the book The Laws of the Web: Patterns in the Ecology of Information.

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