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Bert Jacobs    

Co-Founder & Chief Executive Optimist of Life is Good

Bert Jacobs is co-founder and CEO (Chief Executive Optimist) of Life is Good, which spreads the power of optimism through inspiring art, a passionate community, and groundbreaking nonprofit work.

Bert and his brother John launched their business with $78 in their pockets, selling T-shirts in the streets of Boston and at college dorms up and down the East Coast. Today, Life is Good is a $100 million positive lifestyle brand sold by over 2,000 retailers across the US and Canada.

Early on, Bert and John were inspired by stories of people, mainly children, facing great adversity. These stories illustrated that optimism is most powerful in the darkest of times and inspired the creation of a fully integrated business model dedicated to helping kids in need. Life is Good donates at least 10% of its annual net profits to the Life is Good Kids Foundation to positively impact over 1 million kids every year facing poverty, violence, and illness.

Bert focuses his energy on guiding overall vision and creating the art and message for the brand across categories. He enjoys live music, travel, and surfing. His shoes do not always match.

To inspire others to choose optimism and grow the good in their lives, Bert and John wrote Life is Good: The Book/ How to Live with Purpose and Enjoy the Ride, published by National Geographic in September 2015.

Bert has been awarded honorary doctorates from several universities for entrepreneurship, business innovation and philanthropy. He and Life is Good have been featured on CNNMoney, CNBC’s Business Nation, ABC News’ Nightline, NBC’s The Today Show, The New York Times, The Wall Street Journal, Inc. Magazine, and Men’s Health Magazine, among others.

Speech Topics


Optimism Can Take You Anywhere

Bert combines innovative business lessons, humor, and inspired story-telling to weave the compelling story of how he and his brother John, with a combined sum of just $78 in the bank, launched a business that now sells products in over 4,500 retailers nationwide. Life is good attracts a rapidly growing community of optimists, including over 1.5 million followers on Facebook, by forging meaningful, emotional connections. Fusing the interests of children facing life-threatening challenges with the interests of its business at every touch-point, Life is good also presents a powerful and inspiring model for seamlessly integrating a for-profit and a non-profit. Bert's innovative lessons on branding, leadership and corporate social responsibility apply to organizations of all sizes, and his inspiring story will help you see how optimism can truly take you anywhere.

Life is Good – the Power of Optimism

News


Life is Good Raises $9M for Kids in Need | Fox Business Video

Life is Good CEO Bert Jacobs on donates part of the company's profits to charity. ... Life is Good CEO Bert Jacobs on donates part of the company's profits to ...

Life is good builds brand based on optimism - Boston.com

Optimism has been good for Bert Jacobs, who along with his brother John, co- founded Life is good in 1989. The lifestyle and clothing brand, built around Jake ...

Why I'm Building a Tavern at the Office

Bert Jacobs, CEO and co-founder of apparel company Life Is Good, on why he's encouraging staffers to share a pint at the office.

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