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Beth Comstock        

Former Vice Chair GE

Beth Comstock is the former Vice Chair of GE. In this role, she led efforts to accelerate new growth and innovation. Comstock also operated GE Business Innovations, which develops new businesses, markets and service models; droves brand value and partners to enhance GE’s inventive culture. This unit included GE Lighting, GE Ventures & Licensing and GE sales, marketing and communications.

In 2006, Comstock was President of Integrated Media at NBC Universal overseeing ad sales, marketing and research, and led the company’s digital efforts, including early development of, Peacock Equity, and acquiring In 2003, she was named the company’s first Chief Marketing Officer in more than 20 years. Previously, Comstock held a succession of roles at GE, NBC, CBS and Turner Broadcasting.

Comstock is a member of Nike’s Board of Directors and Trustee president of the Cooper-Hewitt Smithsonian Design Museum. She graduated from the College of William and Mary with a degree in biology.

Speech Topics

Imagine It Forward


Beth Comstock and GE: Imagining the Future » [email protected]

Beth Comstock, a senior vice president and chief marketing officer at General Electric, thinks everyone should embrace change, accept challenges and never ...

Beth Comstock on New GE Ventures Office in Valley - Kara Swisher ...

Kara Swisher interviews Beth Comstock, who oversees GE Ventures, a renewed effort by the industrial conglomerate to focus in investment in promising ...

The Beth Comstock Way To Make Strange, Serendipitous Connections

GE's chief marketing officer chats with us about her unexpected but sticky approach to bonding the better to build business.

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