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Beth Comstock        

Former Vice Chair of General Electric

Beth Comstock is a sought-after speaker around the world, focusing on issues relating to digital transformation, culture change, innovation and trendspotting. She is recognized as someone who has her eye on what’s next. Comstock is a practitioner, having led teams and businesses in one of the world’s biggest companies and across industries ranging from media to health, energy, manufacturing, transportation, finance and software.

She has helped incubate new companies, partnered with start-ups and advises business leaders. She believes that change starts with the individual and that organizational change programs need to focus on personal agency more than formulaic process improvement. Her motto is “Make room for discovery” believing that everyone in the organization has to make it their job to be open to emerging ideas and be ready for change.

Comstock is a top-ten LinkedIn influencer and contributes frequently to social media and other thought-leadership platforms. She has been written about in the media and she has been on the Fortune and Forbes lists of the World's Most Powerful women.

Beth Comstock navigates change. She prepares for it, inspires it, and considers it an essential part of the growth of both individuals and organizations. For Comstock, organizational change starts with the self. Before she ever lead the transformation of a team or corporation, she learned to rely on her natural curiosity to provoke growth within herself.

She infused her life and work with the habit of discovery, of ideas, places, people even during times of discomfort. She continues her quest for evolution having recently stepped down from her position as Vice Chair of GE, the first woman ever to hold the post, and now exploring a path as an author, instigator and connector.

Over nearly two decades at GE, she led efforts to accelerate new growth and innovation, helping to transform a process-heavy, top down culture to a faster, agile, and inventive one. Comstock initiated GE’s digital and clean-energy transformations, developed new businesses, increased GE’s brand value and sales, and partnered to enhance its inventive culture. She led the creation of Current, an intelligent environments business, GE Ventures & Licensing, FastWorks, ecomagination and healthymagination, and oversaw GE Lighting. She was responsible for the sales, marketing and communications functions, and was the company’s first Chief Marketing Ocer in 20 years.

As President of Integrated Media at NBC Universal, Comstock oversaw ad revenue and the company’s digital efforts, including early development of She held a succession of marketing and communications roles at GE, NBC, CBS and Turner Broadcasting/CNN.

She is a director at Nike and trustee of The National Geographic Society. She graduated from the College of William and Mary with a degree in biology. Her first book, "Imagine It Forward," which was published by Penguin Random House in September 2018, offers lessons from a life of continual transformation, using stories both personal and professional to inspire others to embrace our rapidly changing world.

Speech Topics

Imagine It Forward

Economic Recovery from the COVID-19 Pandemic


Beth Comstock and GE: Imagining the Future » [email protected]

Beth Comstock, a senior vice president and chief marketing officer at General Electric, thinks everyone should embrace change, accept challenges and never ...

Beth Comstock on New GE Ventures Office in Valley - Kara Swisher ...

Kara Swisher interviews Beth Comstock, who oversees GE Ventures, a renewed effort by the industrial conglomerate to focus in investment in promising ...

The Beth Comstock Way To Make Strange, Serendipitous Connections

GE's chief marketing officer chats with us about her unexpected but sticky approach to bonding the better to build business.

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