Bethanie Baynes Headshot
Report a problem with this profile
[email protected]

Bethanie Baynes      

Founder of Breadwinning Women of the World; Former Director of Global Partnerships at Google; Host of "Working Wife, Happy Life!" Podcast

Bethanie Baynes is a seasoned technology executive with two decades of experience across various business units at Google and Amazon. Baynes has earned extensive expertise in negotiating highly complex deals, bringing new products to market and scaling operations in customer support and business intelligence teams. With leadership roles across Search, Commerce, Gaming, Media & Entertainment, News & Publishing and most recently Healthcare and Grocery, Baynes brings a depth of knowledge of the unique challenges and transformation opportunities of various industries. Her current responsibilities include leading C-level corporate partnerships through product and partner innovation across all assets of Amazon’s portfolio with an emphasis on Healthcare and Grocery. Further, over her 18 year tenure with Google, she represented the company in several forums with domestic and international government officials.

Baynes knows how to operate in both a startup and large corporate environment. Having lived through several acquisitions (YouTube, DoubleClick, Admeld, AdMob), she has deep insight into the complexity of integrating acquisitions, both in systems and in team cultures. More critically, Baynes has spent many years unwinding “early days” deals and as such operates with an eye toward deal and relationship sustainability; having learned the hard way about risks that lie ahead if strategic partnerships are not established with a long term view.

Notable achievements and responsibilities include:

  • Closed the first ever YouTube upfront campaign making YouTube the largest digital partner for a major film studio in 2008

  • Closed first multi-platform deal across Google Search and DoubleClick products for top ISP/Media company resulting in significant savings to Google and flipping three key businesses from competitors

  • Closed additional 20+ deals across top partners in multiple industry sectors resulting in 25% incremental revenue growth

  • P&L responsibility for multi-billion dollar top partnerships organization, showcasing growth of +18% Y/Y

  • Development of pipeline and business intelligence function for Google executive leadership in an evermore complex reporting organism

  • Organizational design across 50 people to define title, roles & responsibilities, quota targets, reporting structure and scope of role

  • Member of Executive Hiring Committee, reviewed over 300 candidate packets

  • Founder of Breadwinning Women community within Google, which by 2021 had grown to 3500 women in over 20 different countries globally and hosted over 20 events each year.

Baynes possesses stellar relationship building skills and has a strong reputation as a direct and empathetic leader, allowing for the best of creativity, innovation and commitments from the teams she leads. She is a natural leader, handling even the most challenging of management and leadership issues with grace and pragmatism. She also has extensive experience with hiring, recruiting and talent management as an active member of the executive hiring committee at Google for several years, having reviewed over 300 candidate hiring packets.

Baynes is a tireless women’s advocate and recognized leader on the topic of breadwinning women. She founded the Breadwinning Women’s community at Google which has grown to over 3500 women globally. Baynes is the host of the podcast, Working Wife, Happy Life! launched in early 2020. She has been featured on CNBC, Refinery 29, Medium, Know Your Value “Women in the News”, Said Business School at Oxford University, Chief Mom Officer, and on podcasts such as So Money with Farnoosh Torabi, Listen Money Matters and the Ellevate Network. She has contributed to multiple panels including for communities such as HeyMama, Mindr Global and The WIE Suite and the parents network at NASA. She was an official speaker at the Women’s March NYC 2020 and moderates many Talks At Google events for the Google sponsored YouTube channel on topics focused on furthering women in various industries including the film Equity, the film Egg, the documentary She Started It and the books The Myth of the Nice Girl and Fair Play.

Baynes holds a BA in Human Services from Northeastern University in Boston, MA. She has been awarded placement at several global leadership conferences for women including Women Transforming Leadership at Said Business School at Oxford University and the Women’s Director Development Program at Kellogg. She enjoys world travel, made easier by her fluency in Spanish thanks to her two fun-filled “gap” years in Alicante, Spain. Baynes lives with her husband and two children in Brooklyn, NY.


Know Your Value's weekly roundup of women in the news.
Bethanie Baynes, director of Global Partnerships and founder of Breadwinning Women at Google, implored industry leaders to help close the gender pay gap once and for all, starting in 2020. She pointed to statistics, including mothers receiving a 10 percent pay penalty per child, for example, while men receive a 6 percent fatherhood bonus. Women’s earnings peak at age 44, while men’s earnings peak at age 55. However, women make up half of the breadwinners in American homes.
This workplace bias is hurting women’s earning potential—let’s change that this year
I’m just like you. I get up each morning, kiss the kids goodbye and head to the office. I spend my days shuffling between meetings, doling out opinions and action items, hoping my next project/deal/strategy will be the one to get me that promotion to help with the kids’ education fund. I respond to texts from home throughout the day: “Can you pick up coffee on your way home? When will you be home tonight (read: when can the rest of us eat dinner)?”
Episode 136: Breadwinning Women, with Bethanie Baynes
After a start in the photography industry, Bethanie Baynes, Director of Strategic Partnerships at Google, realized she wanted to be in the fast-paced tech world, making her way to the executive level at Google. On this episode, she talks about ageism at work, the pressure of being an ideal mother, and how her experiences inspired her to use her platform to uplift other women. Bethanie also shares how masculinity and femininity are defined in a capitalist society, gender roles and dynamics within her own relationship, and the perils of “momsplaining.”
So Money with Farnoosh Torabi
“One of the pieces of these conversations that’s so critical for us to give voice to is just saying the term breadwinner, saying the term stay-at-home dad, sole breadwinner, primary parent. My husband says he’s retired. It took us a while to figure out what’s the right language and verbiage was to describe our family.” – Bethanie Baynes Bethanie Baynes is the Director of Strategic Partnerships at Google and has been with the company for 15 years. She’s worked to overcome gender bias in tech and is a strong female advocate. She’s also a breadwinning woman and has, what she calls, a Flip Family. When her husband was laid off, it felt natural for him to become a stay-at-home dad. They soon realized that many of their friends and family saw it differently. In her efforts to create a community for fellow female breadwinners, Bethanie founded the Breadwinning Women at Google.
Breadwinning, Six Figure, Millionaire Women – Bethanie Baynes
Welcome to another edition of the award-nominated breadwinning, six figure, millionaire women series. Today I’m honored to bring you the story of Bethanie Baynes – she started her career the pre-digital photo industry, and today has risen the ranks to become an executive at Google.
How Google’s Bethanie Baynes overcame gender bias in the tech industry
Have you ever wondered how to make it as a woman in the tech industry? We asked Oxford Saïd alum and Google executive Bethanie Baynes about her experiences, what she thinks makes a good leader, and what businesses should be doing to encourage more women to reach for high-level roles.
Show more news
You Know What Dads Don't Need This Father's Day? Momsplaining
It’s late July, and my husband, Michael, is the only dad in a sea of mothers hanging out on the sidelines of a skate park waiting for our 11-year-old son to finish up camp. Kids are rolling to and fro in every direction, dressed head to toe in protective gear. All of a sudden there’s a crack and then a howl, coming from our son, who just wiped out while dropping into the bowl. Despite all his padding, he’s cracked his knee pretty badly, and as Michael runs to his side, the crowd of mothers starts with rapid-fire advice for how to care for a swollen kneecap.
Show less news

Related Speakers View all

More like Bethanie