Impassioned and unafraid to break conventional marketing rules, Betty Noonan, Chief Marketing Officer at Cree is leading one of the most disruptive revolutions in homes and businesses today – the move to LED lighting. Betty has spent her career leading marketing teams through game-changing transformations, and now tackles a 100-year-old category through smart, bold moves that emphasize deeper connections – using consumer marketing as a brand strategy to drive 100 percent LED adoption in a largely B2B space. Already one of the world’s most successful multi-billion dollar startups – Betty is pioneering the brand and culture required to scale Cree to the next level, while retaining the entrepreneurial spirit that makes it so unique.

Marketing