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Bill Capodagli      

Author of "Innovate the Pixar Way: Business Lessons from the World's Most Creative Corporate Playground"

In the past decade, Bill Capodagli has become the most sought after keynote speaker on the cultures of Disney and Pixar, specifically how Walt Disney’s original success credo – Dream, Believe, Dare, Do – may be implemented in organizations from manufacturing to banking to government.

With over three decades of management consulting and corporate research expertise, Capodagli co-authored "The Disney Way: Harnessing the Management Secrets of Disney in Your Company." In 2016, McGraw-Hill released the 3rd edition of "The Disney Way" featuring many exciting organizations – TYRA Beauty, Science Center of Iowa, and Ottawa County, Michigan and others – that Capodagli has guided to produce customer-centric cultures.

He also co-authored the definitive account of Pixar’s creative culture – "Innovate the Pixar Way: Business Lessons from the World’s Most Creative Corporate Playground;" "Leading at the Speed of Change: Using New Economy Rules to Invigorate Old Economy Companies;" as well as the enormously popular "The Disney Way Fieldbook: How to Implement Walt Disney’s Vision of 'Dream, Believe, Dare, Do' in Your Company."

Prior to co-founding Capodagli Jackson Consulting in 1993, Capodagli held managerial positions at the consulting firms of AT Kearney, and Ernst & Whinney (now Ernst and Young). He was a director on the Extended Services faculty of the University of Southern Indiana from 1991 to 1993 and presented The Disney Way principles to a vast client base. Capodagli holds degrees in economics and mathematics from Illinois State University.

Capodagli’s expertise in leadership, innovation and customer service has been the catalyst for transforming the cultures of numerous organizations.

Speech Topics


Pixar is the benchmark of innovative success. With numerous Academy Awards under their belts, they keep breaking the mold on creativity and taking it to the next level. From Toy Story to Up, Pixar never settles for what theyve done but continues to look forward to the future.

Bill takes you on a tour of the most innovative, creative organization in the world. Youll learn how to look at the world through a childs eyes (and why its important). Youll learn how to believe in your team how to jump in and try something different how to create your own corporate playground and more.

Among the Key Points Youll Learn:

The Dreamers Walt Disney and the Pixarians

Dream Like a Child Where did the creativity go?

Believe in Your Playmates Collaboration in the sandbox

Dare to Jump in the Water and Make Waves Try, Learn, Try Again

Do Unleash Your Childlike Potential Make a Dent in the Universe

New Beginnings


Walt Disney once said, Crowded classrooms and half-day sessions are a tragic waste of our greatest natural resource - the minds of our children. According to an ACT college entrance exam study, three-fourths of students who recently took the exam lacked the skills to succeed in entry-level, credit-bearing college courses in reading, math, social studies and science, even though they had taken a high school curriculum designed to prepare them for higher education. School systems need to reinvent the educational process just like Walt reinvented the amusement parks and created Disneyland. In this presentation, Bill Capodagli provides the framework for transforming the learning experience using Walt Disneys credo for successDream, Believe, Dare, Do:

Dream Walt Disney made a practice of envisioning the untried and impossible. School systems need to create a vision that motivates teachers, students and parents to succeed in a true learning environment.

Believe Walt understood that success comes from an entire team sharing a unique set of values. Creating an organization where teachers, staff and students are motivated to achieve long-term goals in an environment of mutual respect and trust is paramount to reinventing the learning experience.

Dare Walt did not follow in the footsteps of others, sit on the sidelines, or take the safe and unimaginative approach to providing magical moments for his guests. School systems must dare to make a difference by breaking out of the traditional teacher-centered classroom teaching and embrace student-centric learning experiences where the teacher serves as a facilitator.

Do Walt was a master at creating plans that inspired an entire team to act. The result: a legendary organization with guests who return year after year to relive the magic that Disney created. School systems must also plan for long-term change. Lets not waste, as Walt said, our greatest natural resourceour children.


Walt Disney was indeed a creative genius, even though he often said, we dont allow geniuses around here. His true genius was his ability to focus on being the best by creating something new or reinventing the old. Great leaders dont just meet customer needs; they create unique experiences. They dont simply provide a product or service that meets specifications; they solve customer problems; they fulfill customer dreams; and they create magical moments.

In this presentation, Bill Capodagli introduces Storyboarding, a tool that Walt Disney created in the 1930s and continued to use in all of his creative projects for the remainder of his life. Storyboarding is a structured exercise that quickly captures the thoughts and creative ideas from a group of participants. These thoughts and ideas are recorded on cards and then displayed on a board or a wall. The result is what Bill calls an idea landscape. Storyboarding is an ideal tool for generating solutions to problems and enhancing communications. Bill teaches audiences how storyboards can be adapted to a variety of problem-solving situations in which the introduction of the visual element makes interconnections of ideas, creative thoughts and activities readily apparent.

Bill will present how Disney creates an environment that is conducive to creativity and innovation. Bill also explains how to apply the nine-step process to move a blue sky dream to a unique guest experience.


Walt Disney created an organization that has become the quintessential model for customer service, perhaps in the entire world. In this presentation, Bill Capodagli leads his audience to apply Walts Dream, Believe, Dare, Do principles to achieve a Disney Way service culture. Bill challenges his audience to view their organizations as show business. He clarifies the importance of continuously putting on a good show for guests. Bill encourages audiences to begin a journey of becoming customer-centric producers of their own shows.

Walt Disney once said. You dont build the product for yourself. You need to know what people want and build it for them. Bill provides a solid roadmap required to become a customer-centric organization.


Walt Disney was once asked what the secret to his success was and he replied, I dream things and ways of doing business that have never been done before; I test those dreams against my personal believes and the values of the organization; I dare to take the risks to make my dreams a reality; and I put plans together so those dreams do become a reality. Dream, Believe, Dare, Do are the principles that have guided the Disney organization for over 80 years. Walt Disneys leadership not only created an organization that has stood the test of time, but it created an international icon. Can we even imagine a world without Mickey Mouse, Minnie Mouse or Goofy?

Walt left us over 40 years ago, but his leadership lessons are as relevant now as they were back then. Bill Capodagli will not only explain the critical elements in Walts definition of leadership, but also provide extraordinary leadership examples from the featured companies in The Disney Way. Bill will also recommend an action plan to improve anyones leadership skills.

Walt Disneys Definition of Leadership: the ability to establish and manage a creative climate where people and teams are self-motivated to the successful achievement of long-term goals in an environment of mutual respect and trust.


Based upon the 2016 expanded edition of the best-selling business classic, The Disney Way, Bill Capodagli shows audiences why Disney’s values of providing service to customers, training and enabling employees, and managing creativity and innovation are essential in organizations of any size, across diverse industries and markets.

Profiling a new set of diverse organizations—TYRA Beauty, Rainbow Babies & Children’s Hospital, Ottawa County, Michigan and Science Center of Iowa and others—Bill explains how charismatic leaders encourage teams to apply Walt Disney’s “Dream, Believe, Dare, Do” principles to delight customers, meet challenges and push boundaries.

Bill Capodagli has inspired countless individuals and teams for over three decades—championing the customer service, leadership and innovation traditions integral to Disney’s worldwide excellence. His practical applications, timeless advice, and step-by-step “Dream, Believe, Dare, Do” actions continue to enlighten audiences, from entry-level recruits to CEOs, and help transform entrepreneurs and Fortune 500 companies alike.

Walt Disneys management lessons are as relevant today as they were four decades ago at the time of his death. And his spirit, the culture he established, and the values he lived by still guide the Disney organization.

In this highly acclaimed presentation, Bill Capodagli describes the 6 reasons why Disney is a relevant role model for todays business leaders. Bill shares lessons from The Walt Disney Company and other highly successful companies such as Four Seasons Hotels and Resorts, Mens Warehouse, and Ernst & Young.

Walt Disneys Four Principles in Action

Dream . . . of an organization where employees and teams are self-motivated to the successful achievement of long-term goals in an environment of mutual respect and trust Key Learning: Discover your story and communicate it!

Believe . . . that every employee is capable of creating magical moments for customers Key Learning: Examine your values and codes of conduct, and understand the importance of using them in decision-making

Dare . . . to make a difference! Key Learning: Create a unique culture that breaks down barriers, celebrates failure, and promotes a climate of fun

Do . . . create a show-business atmosphere Key Learning: Understand the Story, the Setting, the Roles, and the Backstage Magic

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