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Bill Capodagli      

Disney Expert, Author of "The Disney Way", Innovation Consultant

For over three decades, Disney expert Bill Capodagli has inspired individuals and teams by championing the customer service, leadership, and innovation traditions integral to Disney’s worldwide culture of excellence. His practical applications and masterful advice based on Walt’s “Dream, Believe, Dare, Do” philosophy continue to enlighten audiences, and help transform local government, small business, and Fortune 500 companies alike. Capodagli's Fortune magazine “best business book,” "The Disney Way," has been in print continuously for over two decades and has introduced Walt’s timeless principles to those who strive to revamp their organizational cultures. He has also co-authored other influential works including "Innovate the Pixar Way" and "The Disney Way Fieldbook."

For the better part of a century, The Walt Disney Company has embraced their founder’s vision – to provide the finest in family entertainment. Despite the current leadership cycle, Walt was the finest of role models who sought out talent to help him realize his “Dream, Believe, Dare, Do” credo – and talent could emerge from any race, religion, ethnicity, or sexual orientation.

Walt Disney said, “Here you will leave the world of today and enter the world of yesterday, tomorrow, and fantasy…That’s what storytellers do. We restore order with imagination. We instill hope again and again and again.” With organizations resuming on-site conferences and meetings in this post-Covid era, Disney expert Capodagli is once again leading his popular “Disney Way Experience Workshop” and other keynotes such as "If Walt Ran Your Organization!" and "Dreams and Dreamers: How to Innovate like Walt Disney and the Pixarians," focusing on applying Disney’s values to enhance creativity and customer satisfaction in various organizations.

Speech Topics


Disney Way Experience Workshop

In the Disney Way events, participants learn to:

  • Boost productivity; envision new ways of accomplishing goals through storyboarding, a technique pioneered by Walt Disney
  • Remove barriers such as the “silo mentality”
  • Improve customer service and create a happy customer base

THE RESULTS: Create a long-standing culture of excellence!

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