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Bill Eager    

Internet Expert, Speaker & Author of "The Complete Idiot's Guide to Online Marketing"

Bill Eager is a dynamic speaker who engages audiences with interactive presentations. An Internet pioneer, Eager helped create one of the first large-scale Intranets connecting 25,000 employees at BASF Corporation. He has written 12 books about the Internet including "Transformative Digital Marketing" and "The Complete Idiot’s Guide to Online Marketing."

Eager shares a proven Digital Path to Success which encompasses campaign goal setting, social listening, crafted storytelling, omni-channel marketing, marketing automation and rapid campaign analysis that create continuous improvement in digital ROI. Eager's passion is engaging audiences with content-based marketing and social sharing.

His passion for online communications stems from a recognition that positive, interactive dialog creates an environment where we co-create success in business and in the world. He has tremendous experience in the travel industry having created a business plan for a company sold to Travelocity and creating web sites and technology presentations for the National Tour Association, Phoenix Chamber of Commerce, ABA, Connecting Canadians and others.

Eager has managed web and social development for Fortune 100 companies including RE/MAX, Kaiser Permanente, Diners Club, Sprint, TCI, Verizon and many others. He co-founded a company that created a chat system which was sold to Oracle, and wrote a business plan for an online travel affiliate network that was sold to Travelocity.

Speech Topics


KEYS TO ENHANCE DIGITAL ROI

KEY TOPICS:

  • Learn the best metrics for calculating ROI.
  • How do you use lead scoring and lead nurturing.
  • Discover how social can feed a digital leads funnel.

WHAT YOU WILL LEARN:

Whether you are creating a digital campaign to enhance brand awareness or generate leads, you want to know your ROI…. and you want to learn how to improve it. This presentation provides the information you need to connect the dots between eyeballs, engagement and bottom line benefits with real world examples in your industry.

WINNING SOCIAL MEDIA CAMPAIGN STRATEGIES

KEY TOPICS:

  • Discover how to engage social audiences with emotion based stories.
  • Find out why it is critical to connect your social campaigns to owned channels.
  • Learn how video is changing the game for online campaigns.

WHAT YOU WILL LEARN:

Social channels drive online engagement. In this presentation you will learn how to create and sustain engagement that translates into meaningful and measurable actions. Discover how you can fine tune a multi-channel social media advertising campaign to target specific audiences and achieve dramatic results.

TECHNOLOGY AND LEADERSHIP

KEY TOPICS:

  • Key technologies employees and teams need to be productive.
  • Understand the Google business apps.
  • Learn how employee advocacy can impact social, sales and customer service.

WHAT YOU WILL LEARN:

Leaders in companies and organizations need to understand and use technology to gain a competitive advantage. They also need to empower employees and teams to benefit from the many project management tools that are available. Learn to improve inter-departmental communication; facilitate project flow and enhance employee productivity.

CREATIVITY AND BEST PRACTICES

KEY TOPICS:

  • Learn the relationship between creativity and success in business.
  • Discover techniques to enhance energy and creative thinking in your personal and professional life.
  • Apply creative thinking to the development of best practices for your business.

WHAT YOU WILL LEARN:

Creativity is the key to innovation in all aspects of business and life. This presentation offers interactive exercises that generate creative thinking for the topics that are important to your audience. We then examine how a system of documenting and learning from best practices can enhance the outcomes.

TECHNOLOGY TO ENHANCE SALES FORCE PRODUCTIVITY

KEY TOPICS:

  • Learn how technology offers a competitive advantage in a consulting sales process.
  • Discover the critical sales tech tools that every salesperson needs.
  • Find out how a marketing automation brings qualified leads to the sales team.

WHAT YOU WILL LEARN:

If there is one area where technology can make a dramatic difference it is in sales force productivity. We delve into the specific tools that salespeople need including both the hardware and the applications. Then we look at the latest marketing automation systems that refine your sales funnel to a meaningful system for selling products and services, and closing new accounts.

CLOUD COMPUTING, GOOGLE APPS AND REAL TIME VIDEO

KEY TOPICS:

  • How cloud computing can be used at the individual and organizational level.
  • The latest cloud services from Google, Amazon and Microsoft.
  • Video is hot and immediate. What you can accomplish today with your budget.

WHAT YOU WILL LEARN:

The digital landscape continues to evolve as the major players offer global computing, storage, database, analytics, application and deployment services. We examine the upsides of the applications and address concerns such as security issues. Video is going to be the next big mover from marketing through sales and education… we take a look at the trends that matter.

INNOVATION AND FUTURE TRENDS

KEY TOPICS:

  • How do you maximize your collective intelligence and shared knowledge across virtual and geographic boundaries?
  • How linked are you technologically and creatively with your internal and external communities?
  • How can you use current and future technology to deal with the overwhelming explosion of information?

WHAT YOU WILL LEARN:

Technology changes so quickly that it’s difficult to keep up with the trends and applications that can make a difference. This presentation takes a look at real world technologies and the companies that are using them to improve their productivity, enhance their internal and external communications and realize a competitive advantage… learn what’s coming next!

TECHNOLOGY AND HEALTHCARE

KEY TOPICS:

  • Cognitive systems, like IBM Watson, understand, reason and learn to help medical professionals expand their knowledge base and cure disease.
  • Discover how medical research, health data and patient records are being revolutionized.
  • The role of online, portable and just-in-time medical education.

WHAT YOU WILL LEARN:

More than any other industry, healthcare is changing dramatically with the development and implementation of new technology systems. Learn about the latest in cognitive systems that enhance disease management to tools that help physicians and patients improve health outcomes and lower costs of healthcare.

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