Dr Bill Gerrard has been at the leading edge for more than two decades in the development of sports analytics within an evidence-based approach to coaching. Bill has worked in a variety of sports including football, rugby league, rugby union and cycling. He is currently working with AZ Alkmaar in Dutch football and London Irish in Premiership rugby. He has previously worked with Saracens, Sky Sports, Celtic, Bolton Wanderers, the Scottish Premier League, Parramatta Eels, Natal Sharks, British Olympic Cycling and Billy Beane and the Oakland A’s ownership group. Bill holds the UEFA B football coaching licence. He has acted as an expert witness in several sports legal cases. Bill is a graduate of the University of Aberdeen, Trinity College, Cambridge and the University of York, and is currently Professor of Business and Sports Analytics at Leeds University Business School.

Big Data, Data, Data Analytics, Sports Sports Industry, Leadership,