Bill Mirabito is owner and principal of B2C Partners, a firm that helps retailers with ecommerce platform evaluation and vendor selection.

For more than a decade, Bill has managed ebusiness activities, both as a marketer and technologist. Most recently, he covered ebusiness products and services as senior retail analyst at Forrester Research. In 2006, Bill founded Sunfitters, an online specialty retailer with which he remains involved.

He previously held product marketing positions at Demandware and Akamai Technologies — with primary focus on retail solutions. Bill also consulted for BJ’s Wholesale Club, where he led the retailer’s first ebusiness initiatives and then later served as IT executive for online commerce.

Business, Retail, Executive Leadership,