Bill Nottingham is a Principal of Nottingham Spirk, one of the leading business innovation firms with nearly 1000 commercialized patents. Bill's innovations have helped client companies earn over $50 billion in combined sales. In the last 15 years, Bill has co-created such award winning innovations as the Schick Quattro Titanium Trimmer, the Axe Bullet, Dual Saw, Zippo BLU and Pack H2O, the first water backpack for developing countries. Bill serves as an advisor to the Rock and Roll Hall of Fame and serves on the board of the Cleveland Institute of Art. He was also a keynote speaker for the Consumer Electronics Association.