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Bill Reinert  

National Manager of the Advanced Technologies Group, Toyota Motor Sales, U.S.A. Inc.

Bill Reinert is National Manager of Advanced Technology for Toyota Motor Sales, USA.  His primary function is to coordinate Toyota’s various research, development and marketing activities related to alternative-fueled vehicles and emerging technologies.  He is currently working on several advanced hybrid electric products, direct hydrogen fuel cell vehicles, reformed fuel approaches for hydrogen, full-featured electric vehicles, city electric vehicles, plug-in hybrid concepts, ethanol fuels and sustainable transportation systems.

Bill and his team launched the first hydrogen powered fuel cell vehicles in commercial operation in the United States.  Successful completion of this effort required careful collaboration with all levels of federal, state and local officials. Bill also helped develop the I-4 program (based around a team comprising Air Products, BMW, Honda, Nissan and Toyota) to respond to the Department of Energy’s Hydrogen Validation Program RFP.

Before taking over Toyota’s North American Fuel Cell efforts, Bill and his team were responsible for Product Planning of the current generation Prius. Prior to joining Toyota, Bill spent several years developing advanced neural network applications and advanced energy systems for Hewlett Packard.  In addition, Bill developed alternative energy solutions under contract to Bell Labs.


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