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Bing Chen        

Entrepreneur, Creator & Community Builder; Co-Founder of AUM Group & Gold House

Bing Chen is an entrepreneur, creator, and community builder. He is General Partner and Co-founder of AUM Group, a multicultural film fund; and Chairman and Co-founder of Gold House, a collective of pioneering Asian founders, creative voices, and leaders dedicated to forging stronger bonds that enable the Asian diaspora to unlock more authentic, more successful, and longer lives for all. He also serves as a Board Director and Senior Advisor to several of the world’s most promising digital media companies including Google’s Global Marketing Board, Snap’s Yellow Incubator, Bytedance, Omnicom’s Sparks & Honey, Baobab Studios (world’s leading virtual reality animation studio), Oura Health (leading sleep tracker platform), Shonet (Indonesia’s top lifestyle platform), Kleiner Perkins Caufield Byers’ companies, as well as Fortune 500 firms and new majority market governments.

Previously, he was YouTube’s Global Head of Creator Development and Management, where he was one of the original and principal architects of the multi-billion dollar influencer ecosystem. There, he was responsible for the worldwide program strategy that engaged more than 500 million content creators across 70 countries, co-leading ventures such as the global expansion and evolution of the YouTube Partner Program; the company’s flagship talent incubator; the launch of Watch Time (the guiding algorithm of the platform); YouTube’s original investments in major industry engagements like VidCon (largest online video convention), the DigiTour (largest digital star tour), and YouTube FanFest (largest fan festival); and programs to elevate YouTube’s top native stars to superstardom. He began his YouTube tenure as the company’s first Creator Marketing Manager and remains a trusted confidant to hundreds of creative artists around the world.

Chen is most passionate about enabling self-expression and actualization for new majority communities, a fervor that extends to his philanthropic work (as Vice Chairman of the Coalition of Asian Pacifics in Entertainment, a Board Director of Asia Society, etc.). He is a Forbes 30 Under 30 honoree; a Hollywood Reporter Next Gen Leader; a Hollywood Reporter Most Influential Agent of Change; ADCOLOR Catalyst Award Honoree; Asia Society Asia 21 Young Leader; Magic Johnson’s 32 Under 32 Leader; Asian Chamber of Commerce Entrepreneur of the Year; and his companies have been recognized as Business Insider’s Top Startups; AdWeek’s Top Digital Media Startups; and more. He is also a World Economic Forum Global Shaper, One Young World Ambassador, Committee of 100 Next Gen Ambassador, and member of the Streamy Awards Blue Ribbon Panel. He graduated from the University of Pennsylvania with a degree in Creative Writing. He is a third culture kid across North America and Asia, finally graduating from the University of Pennsylvania with a degree in Creative Writing.

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