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Bob Allen    

25-year Disney Executive, Innovation Speaker, Founder of IDEAS Brand & Experience Design

Bob Allen was born in Norco, California. He grew up in Anaheim with Disneyland literally in his backyard. Allen began his career in the entertainment industry as a musician at the age of 16. He taught guitar and toured Europe as a singer and accompanist. Based on their performing and song writing experience in the early seventies, he and a partner formed a successful concert production company, producing over 100 commercial and benefit events in the Southwest. After graduating from the University of Colorado in 1976 with a degree in communication, he accepted a position with Disneyland's live entertainment division.

From 1976 to 1978, Allen held a variety of positions in the park's Entertainment Division including responsibility for lighting and sound design, stage management producing and talent booking. In 1978, Allen formed a production unit within the Disneyland International Division. This group conceived, developed, and produced numerous film, tape, and multi-media assets used to train counterparts at Tokyo Disneyland. In tandem with this assignment, Allen also began work as an Imagineer with Walt Disney Imagineering on several attractions that would become part of EPCOT including The American Express TravelPort, The Future Choice Theater, Spaceship Earth and The American Adventure.

When EPCOT opened in 1982, Allen relocated with his team from Disneyland to Walt Disney World. Allen spent the next three years as manager of a media production operation within the Walt Disney World marketing division. The division grew to over forty full time staff and increased in scope to a full-fledged teleproduction company. During this period, he both directed and produced in addition to his executive duties. Notable among the projects were a very successful series of live, holiday television specials beginning with "Walt Disney World's Very Merry Christmas Parade" on ABC in 1983, and the implementation of production logistics for a series of massive media events.

With the announcement in 1985 of the Disney-MGM Studios project, Allen became the Florida anchor for the production focus of the operation. In August of 1987, he was promoted to Director of Film and Tape Production, overseeing the operation of the Disney-MGM Studios facilities and production groups. In 1991 he became Vice President of Disney Production Services Inc. incorporating both the studio operations and the WDW Resort Entertainment divisions. He was responsible for all facilities and services at the Disney-MGM Studios as well as the operation of Disney IDEAS (Innovation Design Entertainment Art and Storytelling), a full-service content studio.

In July of 2001, he formed Integrity Arts and Technology, Inc. and completed a management buyout of IDEAS. The buyout allowed IDEAS to retain Disney as a client while broadening its market scope and facilitating the creation of original content for converged media platforms. Today, IDEAS is a branding and experience design firm using the power of purposeful storytelling and “design-doing” to create brands, transform organizational cultures and design and enhance immersive experiences in the location-based entertainment, hospitality, healthcare and large enterprise sectors. The IDEAS team has delivered powerful results for a diverse collection of over 1100 clients from concept to execution. IDEAS’ 3500+ projects are diverse and have included new urban developments in China, re-engineering the Walter Reed Hospital patient experience for Army Medicine, designing the guest experience for Spaceport America, inventing new genres of themed entertainment and creating an original animated series helping school kids to be more fit.

Allen’s life focus is on community building. He serves on a number of community service organization boards and industry organizations including The Central Florida Technology Partnership, The Florida Film and Television Commission, The Central Florida Film Television and Digital Media Advisory Council, The International Storytelling Center, The National Center for Modeling and Simulation, United Cerebral Palsy of Central Florida and PCI Media Impact. He is also active with his family’s foundation The Bob Allen Family Foundation, named in honor of Allen's father. Allen was a founding member and chair of The Florida Institute for Film Education and has worked in education as an adjunct faculty member in the University of Central Florida film school where he taught the business of storytelling.

Allen is an internationally known speaker to both business and education groups on the power of story, sustaining cultures of innovation, branding and servant leadership. Allen has been featured in Creating Digital Content: Video Production for Web, Broadcast and Cinema, by John Rice and Brian McKernan, McGraw-Hill, 2002; Wake me Up When the Data is Over: How Organizations Use Story to Drive Results, by Lori L. Silverman, Jossey-Bass, 2006 and A Deliberate Pause: Entrepreneurship and Its Moment in Human Progress, by Larry Robertson, 2009 and Story Intelligence by Richard Stone. His own book, Zennovation! is under construction.

Allen is an ordained member of the Zen Buddhist Order of Interbeing and has taught mindfulness and meditation in a Central Florida sangha for 30 years. Allen continues to believe that compassionate, creative heresy is more powerful than even the most productive adherence to dogma no matter what the SOP says! He resides in Orange County, Florida with his wife Pam and spends a lot of time texting with his daughter Olivia who is an aspiring writer and designer.

Speech Topics


The Mouse and The Buddha

Innovation has been pigeonholed as the province of inventors and technologists, designers, artists and organizational gurus, and it’s in the news every day. The U.S. is losing it, India and China are growing it and every company and organization seems to be searching for it. But what really is it? This presentation is designed as a 45–90-minute experience. Using ten simple stories based on his journey as a zen practitioner and 2 generations of Disney experience, Bob explores how innovation leaders – from CEO’s and brand-new professionals to educators and students – can transform their work through:

  • The power of The Net-Present Moment
  • Overcoming the near and far enemies
  • The doctrine of radical acceptance
  • The differences between managing output and leading innovation
  • Why 5-year-olds are brilliant innovators
  • The myth of the creative cult
  • The relationship between love, openness, purpose, and a culture of why not?
  • Why the tension between visionary thinking and tactical execution is a unity
  • Pro Tips for innovators

Re-Storying

From the busiest day at work to a quiet moment of reflection, what does your lived experience have in common with the first people to paint on cave walls? Stories, it turns out, are how the human brain constructs reality. They’re so powerful that recent studies have proven that the brain doesn’t discriminate between stories and reality. In fact, how we create what we experience as The Universe is in the stories we tell ourselves and others and the key to crafting reality the way we want it. This relaxed and entertaining 45-90 minute presentation focuses on how we can think about Re-Storying our work and our lives by understanding:

  • The 6 elements of Story and how they work
  • Your Brain on Story
  • Implications for the Next Normal
  • The practice of Story-Based design-doing
  • Practical exercises in Re-storying a You-Branded experience

Waking Up a Lazy Brand!

Brand may be one of the world’s most misunderstood words. Based on over 40 years of experience, Bob uses simple models and stories to explore a new definition of brand in “World 5.0”. This 30–60-minute experience re-introduces the idea of a brand as the vessel that carries the value of an enterprise of any size from a single artisan to a multi-national corporation. The core idea is that without care, energy, and stewardship, brands get lazy! The prescription for putting a Lazy Brand back to work includes:

  • Baking the Brand Cake
  • Audience-ology
  • Balancing instinct and insight
  • Understanding the MSNs (Most Significant Numbers)
  • Transparency as a Force Multiplier
  • Enculturation
  • Brand heroism

Legendary Culture

This talk is a collaboration between Bob and his brother Rick. Rick and Bob are second-generation Disney veterans having grown up with their dad, an opening day Disneyland cast member who served the company for 33 years, ending his career as the top executive at Walt Disney World. This casual storytelling session includes personal anecdotes from their unique family perspective and their own combined 65 years of experience in Imagineering, Live Entertainment, Marketing and Operations at Disney parks and resorts around the world. It is a one of a kind experience that will entertain and offer a trove of “lessons learned”.

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