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MLB Advanced Media was originally built to handle digital streaming for pro baseball alone, centralizing all of the sport’s Internet and interactive media operations under one roof. Coached by Bob Bowman, who has been president and CEO since its inception in 2000, MLBAM has also become a service provider for a variety of media companies, including ESPN, HBO, pro wrestling’s WWE, and most recently, pro hockey’s NHL. MLBAM operates the official League site, MLB.com, as well as each of the 30 individual team sites, and develops, deploys and distributes the highest-grossing iOS app, At Bat. Previously, Bowman was president and COO of ITT Corporation, one of the world’s largest conglomerates. A Milwaukee native, he also served as treasurer for the State of Michigan — he improved the State’s credit rating from BBB to AA.
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