Dr. Bob Deutsch is the founder and president of the consultancy, Brain Sells (www.brain-sells.com). An internationally known cognitive anthropologist, he advises many of the world’s top corporations and agencies about how the story of their products and brand can be crafted to fit into the stories people have of their lives. His client consultation is based on three decades of experience in how human nature and the nature of mind structure the way people “attach” to products, personas and ideas. He empowers clients to move beyond adapting to the future to making their own futures.

Dr. Deutsch has often been called a “game-changing” thinker. He has worked in the primeval forest, in executive offices across the globe, and in war rooms on Pennsylvania Avenue and Madison Avenue. His unique way of thinking rings true whether your concern is commercial, societal, or political; whether your focus is innovation, leadership or branding.

As a cognitive anthropologist, Bob studies how people bend and blend data and information to fit their emotions and beliefs –in order to design their own brand of meaning. He has helped companies such as American Express, MasterCard, Bank of America and Pfizer develop innovative strategies for success and prosperity.

Dr. Deutsch won the Cicero Award for Best Speech in 2010 titled, “Imagining ‘The Other’”.

Bob writes frequently in leading newspapers and magazines about what one sees when casting a primal eye on modernity. He has also appeared on Good Morning America in a series on why people buy what they buy.

Branding, Creativity, Innovation, Social Networking, Leadership